Buscador de Tesis y publicaciones académicas

Engagement with Generation Z : how banks use digital marketing to engage with Generation Z in Finland

Al Jubury, Mustafa · Pekkanen, Eetu

This thesis explores how banks operating in Finland utilize digital marketing strategies to engage with Generation Z. As digital natives, Gen Z consumers demand interactive, personalized, and accessible online services. Financial institutions increasingly rely on digital marketing techniques such as social media advert...

PENDAMPINGAN DAN PELATIHAN DIGITAL MARKETING BAGI PENGRAJIN ROTAN DI DESA PANTAI BERTUJUAN UNTUK PENINGKATAN DAYA JUAL PRODUK

Monica Etrisia · null Runiwan · H. Izhanoor · M.C. Sitompul · y 7 más

Digital marketing adalah kegiatan pemasaran atau promosi suatu produk dengan memanfaatkan media digital atau media internet. Tujuannya untuk menarik perhatian konsumen secara cepat dan luas. Permasalah mitra adalah keterbatasan sarana dan prasarana transportasi membuat mereka menitipkan produknya kepada “pengumpul” dar...

An Ethnography of Digital Marketing and Sports Betting Consumption Practices: Implications for Harm, Marketing Regulation, and Programmatic Intervention Approaches

Cahill, Hayden Donald

The gambling industry is on a substantial growth trajectory. However gambling is a risky and potentially harmful consumption practice. There is concern in Australia and globally about online gambling harm and the role of digital marketing in gambling harm, awareness about disconnected gambling marketing policy and regu...

PERAN DIGITAL MARKETING INNOVATION UNTUK MENINGKATKAN MARKETING PERFORMANCE MELALUI BUSINESS PROCESS AGILITY PADA UKM DI JAWA TENGAH

null Wesly Tumbur ML Tobing · null Risma Nurhapsari · null Lukman Santoso · null Paulina Kinanti Eka Praningtyas

This study began with differences in views from several researchers about the relationship between digital marketing innovation and marketing performance. With the results of this study, the research we conducted tried to conduct research by implementing business process agility so that there is a significant relations...

FEATUREOrganic digital marketing 2.0

Conor Brady

Using tools of digital marketing communications at Xiaomi company

Vashchyla, H. · Liao Fang

В статье рассматривается стратегия цифрового маркетинга китайской компании Xiaomi, анализируются инструменты коммуникации в цифровом маркетинге. Приводятся успешные кейсы коммуникации компании Xiaomi для продвижения бренда на цифровом рынке. Анализируется использование китайских социальных сетей (Weibo, WeChat, TikTok,...

Digital Marketing in Transition Economies: Approaches and Challenges in Ukraine and Azerbaijan

Tetiana Shabuta · Margarita Stepanova · Alla YAkovenko

The article analyzes the main approaches to defining digital marketing and identifies its specific features in transition economies, using Ukraine and Azerbaijan as case studies. The purpose of the research is to systematize theoretical approaches to digital marketing, conduct a comparative analysis of its development...

Modern instruments of digital marketing in the system of integrated marketing communications

Gumenna, Oleksandra

The article presents research on Internet marketing and digital marketing by describing their role in the system of integrated marketing communications. The study shows analysis of modern theoretical research and practical developments using recent technologies of digital marketing, especially crowdmarketing and its ma...

Meta Evolution

Sukran Karaca · Zuleyhan Baran

Meta marketing, considered an evolution of digital marketing in the tourism sector, holds great importance in enhancing customer experiences and brand loyalty. This chapter focuses on the necessity of developing and implementing meta-marketing strategies correctly to meet customer expectations. Furthermore, understandi...

DIGITAL MARKETING : STRATEGI YANG HARUS DILAKUKAN UMKM SAAT PANDEMI COVID-19

Muchammad Saifuddin

Abstract This research is motivated by the existence of a pandemic covid 19 which is an obstacle for small and medium- sized enterprises (SMEs) in marketing. The purpose of this study was to provide an overview of the forms of digital marketing out by small-medium enterprises during the covid 19 pandemic that cannot be...