Buscador de Tesis y publicaciones académicas

A Study on the Effectiveness of Digital Marketing Strategies of Airbnb Towards Its Customers in Chennai City

Mr.S. Gnanasekar · Dr.B. Vidya

The rapid growth of digital marketing has transformed the hospitality industry, with platforms like Airbnb leveraging online strategies to engage and attract customers. This study examines the effectiveness of Airbnb's digital marketing strategies in Chennai, analyzing their impact on customer engagement, brand percept...

Importance of digital market and its role on startup businesses in Nigeria

Uwuigbusun, Eunice Ewemade

Technological advancement has played a very essential role in every business both in Africa and Western world. Our day to day endeavors are in one way or the other associated with the internet. Presently, most consumers spend more time on their gadgets e.g. tablets, smartphones, and computers. With the help of digital...

Pengaruh Informasi Produk terhadap Efektivitas Keputusan Pembelian melalui Efektivitas Digital Marketing pada Pengguna Shopee

Nazar, M. A. (Muhammad)

Penelitian ini bertujuan mengetahui pengaruh informasi produk Shopee terhadap keputusan pembelian customer. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kuantitatif. Variabel yang digunakan dalam penelitian ini ada tiga, yaitu Informasi Produk (X), Digital Marketing (Z), dan Keputusan Pembel...

PEMANFAATAN DIGITAL MARKETING MELALUI SEMINAR STRATEGI SUKSES UMKM UNTUK MENINGKATKAN EKONOMI KELUARGA BAGI MASYARAKAT PESISIR PULO PANJANG BANTEN

Furtasan Ali Yusuf · Laksmi Evasufi Widi Fajari · Jaka Wijaya Kusuma · Hadi Kurniawanto · y 1 más

This service activity aims to optimize the use of digital marketing through seminars on successful MSME strategies to improve the family economy for the coastal communities of Panjang Island, Banten. The total respondents involved in this survey were 20 MSME owners salting and boiling anchovies, banana chips, dola-dola...

Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM (Studi Kasus Pada UMKM Dapoer Cesky)

null Yosia Triputra Rahardjo · null Devi Putri Pratama · null Anggita Dini Fitria · null Dita Puspita Septyaningrum · y 1 más

The rapid advancement of information technology has significantly changed the scope of the marketing world. Marketing communication methods that were previously very conventional and traditional have now been integrated into the digital world. Digital marketing is a general term used to describe marketing activities th...

STRATEGI PEMANFAATAN DIGITAL MARKETING UNTUK MENINGKATKAN PEMBELIAN KONSUMEN PADA STRAY STORE MANADO

Tompunu, Devincent · Soegoto, Agus Supandi · Palandeng, Indrie Debbie

Strategi pemanfaatan digital marketing yang banyak digunakan oleh para pemilik usaha dalam memasarkan produknya yaitu memanfaatkan media sosial facebook, whatsApp, dan instagram. Dengan memanfaatkan digital marketing dapat memudahkan para konsumen untuk mengetahui keberadaan tempat usaha. Tujuan penelitian ini adalah:...

The Features of Development of Territorial Marketing in the Conditions of Digital Economy

Kurochkina Iryna G.

The article is aimed at studying the features of developing the territorial marketing in the conditions of global digitalization. The transformation of the digital space encompassed almost all aspects of human life, society and the State. The expansion of the information society, the active growth of the electronic eco...

The Impact of Digital Relationship Marketing on Customer Loyalty in SMEs Post-COVID-19 in Nigeria

Emmanuel Nwaka Nwaka · Oladele Oluwatobi Grace · Usman Alhaji Umar · Onyeabor Sophia Amaka · y 5 más

The purpose of this study is to investigate how digital relationship marketing can increase customer loyalty in Nigerian SMEs. The goal is to identify the factors that influence the use of digital marketing tools and assess the effectiveness of various digital channels in promoting customer loyalty. The study used a mi...

Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan

Ayu Hanna Salsabillah · Alfifto Alfifto · Finta Aramita · Riza Fanny Meutia

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand ambassador terhadap keputusan pembelian pada siswa SMA Shafiyyatul Amaliah Medan. Digital marketing dan penggunaan brand ambassador merupakan dua faktor penting yang dapat mempengaruhi perilaku konsumen, khususnya dalam konteks pemasaran pro...

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Florian Neus