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Damilare Samuel Oshokoya · Jeffery Itepu · Morakinyo Akintolu
In Africa's digital real estate market, traditional marketing no longer suffices. This study uses the Technology Acceptance Model to explore how Nigeria's Realvest can enhance customer acquisition and retention through better digital marketing. Based on data from 280 Nigerian proptech professionals, it identifies gaps...
RealvestBuilding constructioncustomer acquisitioneconomics and business
Today, with digital marketing communication, it has become easier to reach and persuade both existing and potential customers. The aforementioned situation is also valid for event applications which are one of the digital marketing communication tools. Indeed, with the technological power, brands began to offer partici...
media and communications13. Climate actionsocial sciences16. Peace & justice
During this project, I have analyzed Korea¿s marketing and business landscape. The most accurate way of developing a productive and beneficial marketing campaign has a tight relation with Korean tradition and society¿s way of thinking but also with the technological and digital development, which is one of the main poi...
Korean prodcutsKorean marketKorean consumer's behaviourKorean Marketing
In recent years, the intersection of digital marketing and sustainability has garnered significant attention. This paper delves into the pivotal role digital marketing plays in shaping women's perceptions towards sustainable products. With women increasingly becoming key decision-makers in household consumption and sho...
5. Gender equalityeconomics and businesssocial sciences12. Responsible consumption
In today's dynamic global marketing environment, Islamic marketing faces the dual challenge and opportunity of adapting traditional principles to thrive in a rapidly digitalizing world. This article examines the evolution of Islamic marketing strategies from conventional markets to digital platforms, responding to the...
ABSTRACT: The concept of Integrated marketing communications (IMC) has dominated the study of marketing communications since the 1990s. IMC is the strategic management processes of using customer information to create a unified message and integrate communication mix elements to connect with target customers. The commu...
Introduction. Despite the existence of research on the impact of digital marketing on the development of enterprises in the digital economy and the challenges associated with ensuring their economic security, the issues of integrating digital marketing into the strategies of enterprises to ensure their financial protec...
We all are on Live in the Digital world. And this digital world everything runs from the strategy of item's marketing. And that's why we can say that in the digital world, any of the items if marketing is strong then we can cell any of the items and the economy will boost automatically. Marketing increases the value of...
This study discusses the digital marketing strategy implemented by Daintys Handmade, a local brand engaged in handicrafts (handmade) such as bags and accessories. The purpose of this study is to analyze the digital marketing strategy implemented by Daintys Handmade in its sales. This study uses qualitative descriptive...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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