Buscador de Tesis y publicaciones académicas

ADOPTION OF DIGITAL MARKETING STRATEGIES FOR GROWTH AND SUSTAINABILITY OF SMES IN ETHEKWINI

Xoliswa NZUZA · Tshepo TLAPANA · Raymond HAWKINS-MOFOKENG

This study investigates the adoption of digital marketing strategies among small to medium enterprises (SMEs) in the eThekwini region, aiming to understand how these strategies contribute to business growth and sustainability. The research addresses a critical gap in knowledge concerning SMEs’ engagement with digital m...

Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing

Yoesoep Edhie Rachmad

Rachmad, Yoesoep Edhie. 2024. Artifical Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing. İzmir Kordon Kitap Yayıncılığı, Özel Baskı 2024. "Artificial Intelligence and the Social Consumer: Leveraging Technology for Deeper Engagement in Digital Marketing," authored b...

Digital Disruption Meets Green Branding: A Transdisciplinary Marketing Outlook

University of Technology Malaysia · Azmir, Muhammad Farhan · Mohamed, Ruzimi

Abstract This review explores the intersection of digital disruption and green branding within the marketing landscape, addressing the critical role of emerging digital technologies such as artificial intelligence, big data analytics, virtual and augmented reality, and social media platforms in transforming sustainable...

WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies

Shuliang Li · Jim Zheng Li · Hong He · Philippa Ward · y 1 más

This paper presents a Web-based hybrid knowledge automation system, called WebDigital (created by the first and second named authors), for formulating digital marketing strategies. Within this system, various digital marketing strategy models are computerised, adapted and extended. On-line Monte Carlo simulation is emp...

A importância do marketing estratégico nos canais digitais. Estudo de caso Mush Agency

Barata, Ana Catarina Pereira

O presente relatório resulta do estágio curricular realizado no âmbito do Mestrado em Marketing e Negócios Digitais da Universidade Portucalense Infante D. Henrique, tendo como tema “A Importância do Marketing Estratégico nos Canais Digitais: estudo de caso Mush Agency”. Este trabalho procura evidenciar de que forma a...

Digital Marketing Communication Through TikTok and Instagram: Its Contribution to the Development of MSMEs in Padangsidimpuan, Indonesia

Iwan Rinaldi

The rapid development of digital technology has driven changes in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs), shifting from conventional approaches to social media-based marketing. This study aims to analyze digital marketing communication through TikTok and Instagram and its contribution to...

Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni

Santoso, Rudi · Fianto, Achmad Yanu Alif · Erstiawan, Martinus Sony

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's).
 Design/Methode/Approach : This study uses a survey research model
 Research Finding : The results of the study show that digital marketing and brand i...

Digital marketing of higher education marketing in Africa

S Pee Vululleh

PENGENALAN DIGITAL MARKETING BAGI PELAKU USAHA UMKM DI WILAYAH KELURAHAN TOBEU KECAMATAN UNAAHA KABUPATEN KONAWE

Masyaili Masyaili · Irham Natsir Kelana · Muh. Wahyuddin · Sri Widati · y 1 más

Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan pelaku UMKM yang menggunakan digital marketing, padahal UMKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UMKM untuk berkembang menjadi pusat kekuatan...

How Digital Marketing Shapes Consumer Decision-Making Employing (AIDA) Model with Respect to Consumer Knowledge and Consumer Experience

Muddassar Sarfraz · Barween Al Kurdi · Muhammad Rafiq

This study aims to investigate the impact of digital marketing on consumer experience and knowledge in our current landscape. As we increasingly rely on online platforms, digital marketing has become an essential tool for businesses aiming to connect with and inform their customers. This research studies how a number o...