Buscador de Tesis y publicaciones académicas

DEVELOPMENT OF A DIGITAL MARKETING STRATEGY FOR A UKRAINIAN AGRICULTURAL BERRY COMPANY IN INTERNATIONAL MARKETS

Luidmyla Kvasova · Larysa Kurbatska · Artur Balkovyj

In today's globalised business environment, Ukrainian agribusinesses, particularly those in the berry sector, face a dynamic and competitive international market. To succeed in this environment, these companies need to develop effective digital marketing strategies that resonate with a global audience. This research fo...

STRENGTHENING UZBEKISTAN'S INTERNATIONAL IMAGE THROUGH DIGITAL MARKETING

Feruza Raxmatova Komil qizi

Uzbekistan’s emergence as a vibrant nation in Central Asia necessitates a well-crafted international image to attract investment, tourism, and strategic partnerships. The rise of digital marketing provides a novel, powerful avenue to shape this global perception. Despite growing domestic digital transformation epitomiz...

An Investigation into the confidence levels of Irish Undergraduate Marketing Educators in embedding digital and social media methods in their teaching

Olohan, Emma

This purpose of this study is to ascertain whether NFQ Level 8 marketing educators in Ireland are knowledgeable in the area of digital and social media and whether they are confident in teaching and using social media and digital tools in their marketing pedagogical practice today. The aim of the research was to invest...

IMPACT OF DIGITAL MARKETING ON SMALL AND MEDIUM ENTERPRISES (SMES) IN BANGLADESH

Md Nafis Fuad · Avishek Nath · Md. Al- Noman Siddique · Sharmin Ara Chowdhury

This study investigates the influence of digital marketing on small and medium enterprises (SMEs) in Bangladesh. It examines how these businesses utilize digital tools to improve their operations, interact with customers, and stimulate growth. Data was gathered from small and medium-sized enterprise (SME) owners and ma...

Socio-economic empowerment of the Tengkurak Village society through education assistance and social media-based digital marketing training

Artika Arista · Kraugusteeliana Kraugusteeliana · Rudhy Ho Purabaya

It is crucial to boost the industry's capabilities and competitiveness in light of the swiftly evolving global market competition. Digital technology is rapidly developing in a variety of fields. Therefore, the service conducts education and training assistance activities for digital-based marketing as a means of conce...

The New Realities in Digital Marketing: Virtual Reality, Augmented Reality, and Extended Reality

Sereikhuoch Eng

The Digital Vineyard: Online Marketing in the Wine Industry

Saad Khan

The Digital Vineyard: Online Marketing in the Wine Industry

Opportunities and Challenges in Digital Banking and Digital Marketing

Gavhane, Dr. Jaishri Ramdas

Abstract The rapid advancement of technology has transformed the financial and marketing industries, leading to the rise of digital banking and digital marketing. These innovations offer numerous opportunities, such as enhanced customer experience, cost reduction, and data-driven decision-making. However, they also pre...

Marketing digital B2B: Marca digital

Bernardo, Vanessa Santos

A concorrência é cada vez maior e as necessidades e desejos dos consumidores são cada vez mais exigentes, querendo sempre mais e melhor. Cabe ao Marketing desenvolver estratégias e técnicas para ir ao encontro dessas necessidades e ajudar as empresas a oferecerem e prestarem os seus produtos/serviços aos consumidores....

Marketing digital para el posicionamiento de una agencia de comunicación digital.

María Velasco-Arias · Mario Cevallos-Campoverde

La competitividad y los desafíos del mercado plantean la necesidad de reconocer las mejores prácticas y las herramientas de marketing digital que pueden influenciar en el posicionamiento de una agencia de comunicación digital, para poder identificarlos se plantea como objetivo general, identificar las herramientas de m...