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In today’s world, digital marketing plays a crucial role in overall marketing strategies. Recent research increasingly emphasizes that digital communication should be understood as a mutual exchange of information between an organization and a consumer. Digital marketing should not be perceived merely as a one-way tran...
Comment marketingmedia and communicationssocial sciencesBrand
In the rapidly evolving landscape of business-to-business (B2B) marketing, the integration of digital strategies has become essential for promoting advanced technologies. This paper focuses on efficient digital strategies for promoting radar products in the B2B market. This study puts forward its current trends and ana...
Abstract The diffusion of digital technologies has reshaped marketing activities, fostering data-driven digital marketing strategies. However, empirical research often relies on descriptive indicators that fail to capture the latent and multidimensional nature of digital marketing adoption. This study addresses this li...
In today’s digital landscape, digital marketing has become a cornerstone for Small and Medium Enterprises (SMEs) seeking to enhance brand awareness and customer loyalty. This study addresses a gap in the literature concerning how niche-market-SMEs – particularly those in the Southeast Asian maternity and baby-care sect...
Asma Al Ateeq · Eman Al Moamary · Tahani Daghestani · Yahya Al Muallem · y 4 más
The objective of this paper is to investigate the experiences of using a digital marketing platform to promote the use of an internet based health encyclopedia in Saudi Arabia. Key informant interviews, meeting documentation, and Google Analytics were the data collection sources used in the study. Findings show that us...
Encyclopedias as TopicMarketing of Health ServicesHealth Information SystemsInternet
The article examines the features and development of the pharmaceutical market in Ukraine. The hypothesis is formulated that the choice of digital marketing strategies and tools, digital platforms, and services for the development of corporate brands of pharmaceutical companies should be based on brand positioning, con...
Dian Anisa Wulandary · Haris Hermawan · Abadi Sanosra
Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.Method: A quantitative research design was applied through a survey involving 98...
This study aims to map and analyze the intellectual structure, thematic evolution, and collaboration patterns of Digital Sustainability Marketing research through a bibliometric approach. Using data extracted from the Scopus database, the analysis was conducted with VOSviewer to examine keyword co-occurrence, overlay v...
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The Covid-19 pandemic has forced us to change marketing patterns to survive amid difficulties for MSMEs to face the impact of mobility restrictions in dealing with Covid-19. The intensity of consumers, and the flow of goods and services that have decreased resulted in reduced income. This condition makes business actor...
economics and businesssocial sciences3. Good health
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