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In this digital world, one of the arguably most vital technologies used by new businesses to grow their customer base is digital marketing. Startups have been leveraging digital tools such as social media, search engine optimization and email to create markets by winning new customers while retaining the old ones. Digi...
330Small Business Sector9. Industry and infrastructureeconomics and business
The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to f...
Djoko Widagdo · Budi Utami · Dwi Wahyono · Achiruddin Siregar · y 1 más
PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest.METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research us...
Abstract Social media marketing has emerged as a powerful strategic tool influencing consumer perceptions, attitudes, and purchasing decisions in the digital era. With the increasing usage of platforms such as Instagram, Facebook, YouTube, and TikTok, businesses are adopting innovative digital strategies to engage cust...
The devastating Covid 19 pandemic has shifted priorities in the business world to accommodate the new normal that the pandemic has caused. Digital marketing has become a necessity for corporations to keep up with the evolving needs of consumers. With the help of the emerging technologies, corporations have begun embrac...
Machine LearningMarketingeconomics and businesssocial sciences
The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effec...
H. Mickle Aancy · Malay Bandyapadhyay · Shallini Taneja · P. Venkateswara Rao · y 1 más
With its roots in traditional advertising, digital marketing has become a specialized field over the decade preceding. Brand marketers now have a greater number of direct and indirect channels to interact with their target customers as a result of the rise in the number of personal gadgets and their use. The digital wo...
This study examines the possible influence of digital marketing on consumer purchasing intentions for Teaching Factory JTI Innovation products at Jember State Polytechnic. The study was initiated by a growing need to improve the competitiveness and sustainability of vocational education products through more adaptable...
Purpose The use of digital marketing technologies remains low in Small Medium Enterprises (SMEs), with digital transformation being a concern for governments globally. This study reports on the human-technology interaction process, using digital entrepreneurial marketing (DEM) bricolage and a sociomateriality lens to e...
Serra, Daniela · Morais, Elisabete Paulo · Cunha, Carlos R.
O Marketing Digital é uma vantagem determinante para a estratégia empresarial do sector hoteleiro. Para além de ser uma poderosa ferramenta para a implementação de ações e políticas de marketing turístico, também permite o acompanhamento e a aferição dos seus resultados; ajudando a mantê-las num nível de eficácia e suc...
economics and businesssocial sciences8. Economic growthTurismo
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