Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto Revisado por pares 6 citas

Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office

Aris Baharuddin · Wahyuni Sulviana Oudina · Yusi Rensi Seppa · Nur Astaman Putra · y 1 más

This study aims to (1) describe and analyze marketing performance through digital marketing for micro business actors in the trade sector at South Sulawesi (2) describe and analyze the dominant factors that affect marketing performance through digital marketing on micro businesses in the trading sector at South Sulawes...

economics and business social sciences natural sciences earth and related environmental sciences

• Universitas Negeri Makassar
• DOI: 10.26858/pdr.v5i2.32443

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Publication 2024 Acceso abierto

ENHANCING THE USE OF DIGITAL MARKETING TECHNOLOGIES IN THE SPHERE OF HEALTHCARE SERVICES OF UZBEKISTAN

Qurolov, M. · Ashurov, Z.

The advancement of Uzbekistan’s healthcare system necessitates a comprehensive approach to digitalization and the establishment of favorable conditions for the population. However, as the observations show that implementing digital marketing technologies within Uzbekistan's healthcare system faces several challenges. F...

medical and health sciences other medical science

• Zenodo
• DOI: 10.5281/zenodo.14892378

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Capítulo de libro 2021 Revisado por pares 4 citas

Building and maintaining customer relationship via digital marketing and new technologies for small businesses during the COVID-19 pandemic

Esha Thukral · Vanessa Ratten

Digital marketing has increased substantially during the COVID-19 pandemic. The reason for this has been the need to conduct services through remote means that lessen direct human interaction. This has accelerated the growth of digital marketing and made possible more interactive customer relationships. The aim of this...

economics and business social sciences 8. Economic growth 3. Good health

• Routledge
• English
• DOI: 10.4324/9781003149248-8

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Artículo 2024 Revisado por pares

Demystifying the Research Trend of Content Marketing Research: A Co-authorship and Co-occurrence Analysis

Mrs Barkha · Mrs Deepa

Nowadays, content marketing is a marketing strategy used by marketers to organize, produce, and share information in order to draw in certain audiences and persuade them to make purchases. As a result, marketers are devoting a significant amount of time in producing quality content that raises awareness of their brand...

economics and business social sciences

• SAGE Publications
• DOI: 10.1177/25819542241241899

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Publication 2025 Acceso abierto

WAYS TO USE DIGITAL MARKETING IN SUSTAINABLE TOURISM DEVELOPMENT

Akramova, Nasibabonu

Contemporary technological innovations are essential to the growth of the travel and tourism sector. In particular, digital marketing tools make it possible to regulate tourist travels, promote sustainable tourism, and advertise tourism-related products and services. The tourist industry's sustainable growth is being s...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.15074147

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Other 2023

Development OF Retail Sales Based on Digital Marketing Strategies

qizi, S. M. (Saparova)

In the rapidly evolving landscape of retail, traditional brick-and-mortar stores are facing unprecedented challenges. With the advent of digital technology and the internet, consumers are increasingly turning to online shopping, forcing retailers to adapt or risk obsolescence. The development of retail sales is now int...

Social Media Marketing Personalization Indonesia economics and business

• Novateur Publication
• Indonesia
• English

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Artículo 2024

PEMBELAJARAN KONTEKSTUAL MELALUI INTEGRASI DIGITAL MARKETING DAN GREEN MARKETING: STRATEGI LITERASI DALAM MANAJEMEN PEMASARAN BERKELANJUTAN

Kusuma, Ida Bagus Separsa; Politeknik Negeri Bali · Irawan, Putu Ari Utama; Politeknik Negeri Bali

The rapid growth of digital technology and the increasing awareness of environmental issues have transformed global marketing strategies. However, the integration of digital marketing and green marketing in educational settings, particularly in the context of sustainable marketing, remains underexplored. This study aim...

economics and business social sciences

• Universitas Islam Negeri (UIN) Sumatera Utara
• English

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Artículo 2021 Acceso abierto

The Role of Digital Marketing in Public Higher Education Organizations in Attracting Younger Generations

Nektarios S. MAKRYDAKIS

Digital transformation of marketing in the public institutions of higher education in Greece, has a key role in the context of the digital revolution. The study aimed at investigating the perceptions and views explicitly or implicitly, of the representatives of the administration of Greek public universities about the...

higher education institutions 4. Education social sciences digital marketing

• Sprint Investify
• English

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Artículo 2023 Acceso abierto Revisado por pares

STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN MINAT JAMAAH UMRAH DI PT ANNUR MAKNAH WISATA

null Nur Syamsiyah · null Muhammad Jalaluddin Assayuthy

Tujuan penelitian ini adalah untuk meneliti tentang bagaimana strategi digital marketing yang digunakan di PT Annur Maknah Wisata untuk meningkatkan minat jamaah umrah. Pendekatan yang digunakan dalam metode penelitian ini adalah pendekatan kualitatif deskriptif dengan judul Strategi Digital Marketing dalam Meningkatka...

• Institut Badri Mashduqi
• DOI: 10.66931/jmb-156

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Artículo 2026 Acceso abierto

CONSUMER BUYING BEHAVIOR IN THE DIGITAL MARKETING WORLD: AN ANALYSIS OF TRUST, SOCIAL INFLUENCE, AND PURCHASE INTENTION

Zeeshan Sohail

This article examines consumer buying behavior in the digital marketing world with emphasis on trust, social influence, and purchase intention. Using a qualitative conceptual design based on systematic literature review, the study focused on digital marketing, social media marketing, online consumer behavior, and platf...

media and communications social sciences

• Zenodo
• DOI: 10.5281/zenodo.20440851

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