Buscador de Tesis y publicaciones académicas

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

null Dr. D. Samundeeswari

As digital transformation accelerates, businesses must adapt to rapidly evolving digital environments, challenging traditional marketing practices and demanding new technological capabilities. This overview examines how digitalisation and digital marketing competencies interact to influence adaptability in a digitally...

Study on the Changes in Australian Consumer Behavior in the Digital Marketing Environment

Shanshan Zhou

With the rise of emerging platforms like Temu and Shein, Australia's e-commerce market has been thriving, leading to significant shifts in the market landscape. Digital marketing, which utilizes digital media as a tool, employs consumer profiling for data collection and rational usage, analyzing users' potential attrib...

Penerapan Digital Marketing dalam Optimalisasi Pemasaran Jasa Pendidikan

Romdhoni Faiz

This article discusses the importance of digital marketing approach in marketing optimization of education institutions. The article highlights kinds of digital marketing components and its implementation in the marketing strategy, in order to increase its effectiveness and efficiency. The article also discusses seven...

Competency Codes: Marketing Management for the Digital Future

E. VINCENT CARTER

The digital market demands new marketing management competencies. This study advances new marketing management competencies to meet the challenges of an evolving digital market. Until recently, digital marketing strategy has focused on information control and the advantages of computing technology. Future strategic val...

Analysis of Property Marketing Strategy by Utilizing Digital Marketing (Case Study of PT Rizki Mandiri)

Cici Winda Atila · Wahyu Syarvina

Digital marketing has now penetrated several fields, including property. Therefore, it is important for companies to implement digital marketing strategies for broader marketing. The company optimizes online marketing or digital marketing as a way of communicating with target consumers. This is definitely a very effect...

Digital Marketing

Digital Marketing · Dr. Shabana.K.M, · Mr. Anantha Murthy · Dr. Karuna Pandit

Meningkatkan Profit Umkm Dengan Menerapkan Penjualan Melalui Digital Marketing Di Masa Pandemi Covid-19

Rini Septiowati · Silvia Sari · Purwatiningsih Purwatiningsih · Ruruh Dyatmiko · y 1 más

Pengabdian Kepada Masyarakat yang berjudul Meningkatkan profit UMKMdengan menerapkan penjualan melalui digital marketing di masa pandemic covid-19 ini bertujuan untuk memberikan pengenalan tentang digital marketing, mengajak serta menanamkan kesadaran kepada para pelaku UMKM bahwa sangat penting mengembangkan pemasaran...

Digital marketing

Leyla Gamidullaeva · Svetlana Zinchenko · Evgeniya Bizhanova

The textbook highlights the theoretical and practical aspects of digital marketing that are emerging in the context of the digital transformation of the economy, business and customer experience. The article reveals the essence and features of digital marketing, its key tools and technologies used for marketing researc...

O marketing digital como ferramenta para captação e fidelização do cliente

Monteiro, Eduardo Pereira

Esta dissertação explora o papel crucial do marketing digital na aquisição e retenção de clientes em ambientes empresariais contemporâneos. Com o advento da era digital, as empresas enfrentam um cenário altamente competitivo, onde a eficácia das estratégias de marketing tradicionais está em declínio. Nesse contexto, o...

CHAPTER 2: DIGITAL MARKETING, INTERNATIONAL MARKETING, AND B2B MARKETING IN THE DIGITAL ERA

AFM Jalal Ahamed