Buscador de Tesis y publicaciones académicas

Digital marketing: Say goodbye to Kotler's 4 P'S

Rekha Dahiya

The revolutionary digital marketing has changed the principles and fundamentals of traditional marketing management. People who used to worship the marketing mix given by the legend Mr. Philip Kotler in his historic book need to introspect whether they are going to the right path just by blindly following the principle...

Analítica digital y comportamiento del consumidor en entornos tecnológicos

Jiménez-León, Rodolfo

Resumen: En el contexto del marketing contemporáneo, la digitalización ha transformado la forma en la que las empresas comprenden el comportamiento del consumidor. Las interacciones digitales generan grandes volúmenes de datos que permiten analizar patrones de consumo y optimizar estrategias de marketing. El enfoque pr...

Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing

Parag Shukla · Parimal Hariom Vyas · Hiral Shastri

The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of India (IAMAI), the digital commerce market has seen a growth by 33% reaching to a figure of 62,967 Crore in the year 2015 which is predicted to to...

Marketing strategies of using Digital Marketing

Dr. P. Jagatheesh

Integration of Emerging Technologies in Digital Marketing: A Case Study of Humans of Digital Marketing (HODM) Start-up, India

Disha Batra · Harshwardhani Sharma · Akshay Upmanyu

In the rapidly evolving landscape of marketing, the infusion of cutting-edge technologies such as artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) has ushered in a paradigm shift. These technologies, collectively known as emerging technologies, are redefining the ways in which digital mark...

THE EFFECT OF DIGITAL MARKETING STRATEGY AND BRAND AWARENESS ON CONSUMER PURCHASE DECISIONS AT BUTIK GUMUYU

Muhammad Ramdhan

This study aims to analyze the effect of digital marketing strategy and brand awareness on consumer purchase decisions. The research employs a quantitative approach using simple and multiple linear regression analyses to examine both partial and simultaneous effects of the independent variables on the dependent variabl...

Digital Marketing

Ribeiro, Maria Isabel · Fernandes, António · Lopes, Isabel Maria

This research aimed to identify the most developed themes in the field of digital marketing from 2010 to 2019. A total of 898 publications were selected from the Scopus database from the Business, Management and Accounting and Economics, Econometrics, and Finance domains. A bibliometric analysis was carried out using V...

Marketing 4.0: come cambia il marketing con la digital transformation

Facchin, Valeria#idabnull

The Effectiveness of Digital Marketing on the Sales Performance of Real Estate Agents in Selangor

Siti Hasniza Rosman · Suhana Ismail · Rohayu Ab Majid

Marketing involves the processes of developing, communicating, delivering, and exchanging offerings that create value for customers, clients, partners, and society. With the rapid adoption of digital tools across industries, companies are now able to gain real-time customer insights and communicate value more effective...

Pengaruh Digital Marketing Terhadap Omset Penjualan Pada Pelaku Usaha Kue di Kota Banda Aceh

Irma Anggraini · Syahnaz Wili Aprilia · A. Razak · Amrusi Amrusi · y 1 más

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap omset penjualan pada pelaku usaha kue di Kota Banda Aceh. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Populasi dalam penelitian ini adalah pelaku usaha kue di Kota Banda Aceh sebesar 805 pelaku usaha. Den...