Buscador de Tesis y publicaciones académicas

Order processing

Marjolein Visser · Patricia Ouwendijk · Stephan Schroeders · Ernst-Jan Kruize

Digital Marketing Adoption Among Entrepreneurs: A Cross-Country Analysis of GEM Survey Cycles 2020/2021, 2022/2023, and 2023/2024

Mary Ann Carranza

Digitalization has transformed how entrepreneurs acquire and retain customers; however, cross-country evidence on digital marketing adoption remains limited, particularly in multi-year comparative analyses across diverse economies. This study addresses this gap by analyzing Global Entrepreneurship Monitor (GEM) Adult P...

The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Abdel-Aziz Ahmad Sharabati · Ahmad Ali Atieh Ali · Mahmoud Izzat Allahham · Alhareth Abu Hussein · y 2 más

This research intends to evaluate the effect on the performance of small and medium enterprises (SMEs) of technological developments, including digital marketing, and to determine the variables that affect the relationship. Because these businesses are essential to driving local economies, boosting local economic growt...

ANALYSIS OF THE EFFECT OF DIGITAL CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH EMOTIONAL MARKETING AND CUSTOMER SATISFACTION FOR INDIHOME CUSTOMERS

null Yessi Claudia Sianipar · null Syafrizal Helmi Situmorang · null Rulianda Purnomo Wibowo

Some of the conclusions obtained from this research are as follows following: Digital customer experiencesignificantly influence customer satisfaction. This shows that the greater the digital customer experience value that can be felt by customers, the customer satisfaction will increase. Digital customer experiencesig...

Digital marketing plan for Noxam Oy

Palmer, Tristan

This product-based thesis focuses on the research and creation of a digital marketing plan for a commissioned company. The company is a medium-sized cleaning and maintenance service provider, located in the capital region of Finland. The company has never lever aged any kind of digital marketing resources since founded...

Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty

Tiurida Lily Anita · Maidar Simanihuruk · Yuviani Kusumawardhani · Lianna Wijaya

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality s...

The Growth and Relevance of Social Media in Analytics and Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation

Mona Rashidirad · Hamidreza Shahbaznezhad

PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK AYANA STORE PATI

Tas'yana Ayu Larasati · Adhi Pradiptya · Mita Mawardani

Penelitian ini bertujuan untuk mengetahui mengenai penerapan strategi pemasaran yang digunakan oleh Ayana Store Pati serta mengetahui dampak dari penerapan strategi pemasaran yang dilakukan oleh Ayana Store Pati dalam meningkatkan penjualannya. Digital marketing adalah sesuatu yang tidak asing lagi saat ini. Banyak pel...

THE IMPACT OF DIGITAL DISRUPTION ON THE MARKETING AND ADVERTISING FUNCTIONS

Mokoena, A.G · Prinsloo, J.J

Purpose of the study. The introduction of digital technology to the broader marketing and advertising landscape has brought about many changes to the marketing and advertising functions which are making organisations to rethink their business models and invest in new capabilities. This study was conducted to explore th...