Buscador de Tesis y publicaciones académicas

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS

Ismail Yusuf · Arief Budiman · Irfan Kautsar Melandi

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas e...

Digital Marketing Strategies for Tourism Businesses: An Overview of Digital Marketing Strategies for Tourism Industry Members

Esra Topcuoglu Schoen

A Study on Digital Revolution in the domain of Marketing

Prof. Sujata Rath · Dr Ashamayee Mishra

Connecting with your audience at the proper time and place has always been the goal of marketing. This calls for you to reach out to them today online, where they are already spending time. All marketing activities that take place online are referred to as digital marketing, often known as online marketing. To engage w...

Confronting Security and Privacy Challenges in Digital Marketing

Pires, Paulo Botelho · Santos, José Duarte · Pereira, Inês Veiga · Torres, Ana Isabel

This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for...

Evolution of Migital Marketing in Africa Amid Covid-19

NIAMA BOUIRIG · JINFALI

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text mess...

Skaitmeninio marketingo priemonių paveikumas.

Aliulytė, Greta · Navickienė, Viktorija

This scientific article examines the concept of digital marketing and the theoretical aspects of digital marketing tools, as well as in order to find out the behavior of consumers in the digital space, an empirical study was conducted, the purpose of which is to determine the most effective digital marketing tools for...

Digital Marketing Strategy in Education Management: Increasing School Visibility and Attractiveness

Joni Bungai · Heddy Setiawan · Feby Arma Putra · Bayu Purbha Sakti · y 1 más

The development of digital technology has opened up new opportunities in various sectors, including education. In the context of education management, digital marketing is becoming increasingly important to increase the visibility and attractiveness of schools. The aim of this research is to explore effective digital m...

INNOVATIONS IN THE CONTEXT OF THE DEVELOPMENT OF MARKETING STRATEGIES AND THE CONCEPT OF MARKETING 6.0

Oksana V. Melentieva

The development of the digital economy is taking place at a new stage in the development of the country’s economy and territories, which is conditioned by international challenges and the need to transform in a turbulent and competitive economy. The dynamic pace of development of the digital economy is due to the growi...

Peningkatan Omset UMKM Keripik Ayam Desa Kesiman Petilan melalui Digital Marketing

Hayu Mas Wrespatiningsih · Adie Wahyudi Oktavia Gama · Dewa Ayu Putu Adhiya Garini Putri

ABSTRACTThe COVID-19 pandemic has caused a deterioration in various sectors, the economic sector is the most sector that affected all levels of society, especially MSME. For MSME, the COVID-19 pandemic caused of decreasing their income due to the consumers only focuses on buying basic household needs. In order to help...

MARKETING DIGITAL E MARKETING DE RELACIONAMENTO COMO ESTRATÉGIAS DE EMPREENDEDORISMO: UMA ANÁLISE EM TEMPOS DE PANDEMIA NA REGIÃO DOS CAETÉS - PA.

ALESSANDRA QUEIROZ DA SILVA · MARÍLIA FREITAS DE SOUSA · NAIARA SILVA FERREIRA · RICARDO DA SILVA SANTOS