Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Autoría no especificada

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is t...

Toolkit for digital agricultural marketing in Post- Covid-19 period

N. Karunakaran · M.S. Sadiq · I.P. Singh · I. K. Nazifi · y 1 más

For large and small enterprises, marketing is crucial to success. To increase brand awareness, traditional marketing strategies included a mix of print, broadcast, and outdoor advertisements. The growth and adoption of technology has a big impact on marketing. Companies began utilizing a mix of traditional and digital...

The role of digital marketing in boosting creative immigrant entrepreneurship in Finland

Suominen Sari Kristiina

Analysis of Digital Marketing Strategies in Increasing Customer Loyalty in Green Banking Services

Annisa Septri Ananda

Digital transformation has reshaped the banking industry, including the implementation of digital marketing strategies to enhance customer loyalty. This study analyzes the effectiveness of digital marketing strategies in green banking services, focusing on factors contributing to customer retention. Using a qualitative...

Marketing Self-Branding Strategies for Social Presence in Digital Media

Robert Pennington

DIGITAL MARKETING SKILLS: CAN JOINT EUROPEAN MASTER'S DEGREE CONTRIBUTE TO BRIDGE THE GAP?

Autoría no especificada

Digital marketing talent crisis is global and part of the wider digital skills deficit. Even the digital natives' generation has digital skills shortfalls. European Commission monitoring of the digital single market identifies that many of the EU countries have a deficit in digital capacities. The aim of the paper is t...

Digital Marketing and Business Growth in India: Opportunities, Challenges and Future Prospects

Pawar, Babasaheb Devram

Abstract Digital marketing has become a major influence, changing how businesses approach their strategies in today's digital world. As more people use the internet, smartphones, and social media, companies can now connect directly with customers and run their operations across different regions. This study looks at ho...

Pendampingan Digital Marketing UMKM untuk Tingkatkan Daya Saing Desa Kelaten

Novita Sari · Firmansyah Yunialfi · Hendrawan Harahap · Omega Septiani Gultom · y 4 más

Purpose: This program aims to assist and socialize digital marketing for MSMEs in Kelaten Village to improve their competitiveness in the digital economy era by enhancing knowledge, skills, and market reach through online platforms. Research Methodology: The program was implemented through socialization, training, and...

PENGEMBANGAN WAWASAN DAN INTERPERSONAL SKILL MELALUI SEMINAR MARKETING DI ERA DIGITAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO

Riza Rachman

Di era yang serba digital seperti sekarang ini dimana perkembangannya juga luar biasa, pemasaran digital (digital marketing) menjadi satu metode baru yang sangat berperan penting dalam memasarkan suatu bisnis, terutama bisnis seperti jual beli online (online shop). Digital marketing dengan segala kelebihannya dibanding...

Peran Digital Marketing dalam Branding Lembaga Pendidikan Islam

Nurul Shafika · Syahrul Amsari

General Background: In the digital era, Islamic educational institutions face increasing competition requiring adaptive branding strategies through digital platforms. Specific Background: RBE Preschool Unit Al Fikih Orchard Utara Malaysia, established in 2022 and undergoing ownership transition in 2025, adopted digital...