Buscador de Tesis y publicaciones académicas

Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim

Michael R. Leach · Chihfeng P. Lin

Digital libraries, institutional repositories, electronic journals, aggregator services, and open access publishing are just some of the new digital resources and services that are impacting libraries and information centers around the world. Marketing these new resources and collections is even more important in this...

THE DIGITAL ERA HAS CHANGED MARKETING: A GUIDE TO USING INDUSTRY CERTIFICATIONS AND EXPLORATION OF STUDENT PERCEPTIONS OF EFFECTIVENESS

Debbie Laverie · William Humphrey · Kerry T. Manis · Karen Freberg

The digital era has changed marketing dramatically and marketing jobs have shifted as well. Thus, marketing faculty face a difficult challenge in preparing students for the marketplace. Industry ce...

Digital Marketing’s Impact on MSME Performance: Median Influence of Digital Literacy and Brand Awareness

Yekti Asmoro Kanthi · Bagus Kristomoyo Kristanto · Roby Firnando Yusuf

Objective: This study analyzes the influence of digital marketing on digital literacy, brand awareness, and the performance of MSMEs in Malang City, while investigating the mediating roles of literacy and awareness. Research Design & Methods: A quantitative research design was employed using survey data collected from...

Kegiatan Sosialisasi Digital Marketing Pelaku UMKM Untuk Memberdayakan Ekonomi Masyarakat

Marwah Yusuf · Nur Azizah Basmar · Muhammad Al-Syafar Baruch · Nur Afni Cahya Dwi Suci · y 1 más

Bagi pelaku UMKM teknologi informasi dan internet menjadi sangat penting dalam mengenalkan dan memasarkan produk-produk secara nasional maupun global. Telah dilakukan kegiatan PkM untuk memberdayakan ekonomi masyarakat terutama pelaku UMKM dalam memasarkan produk penjualan UMKM melalui Digital Marketing. Metode yang di...

The adoption of interactive digital television by advertising professionals: exploring an international marketing communication medium

Cauberghe, Verolien · De Pelsmacker, Patrick

Kemajuan Dalam Teori Dan Praktik Digital Marketing

Afrizal Zein

Digital marketing telah mengalami perkembangan pesat seiring dengan kemajuan teknologi dan perubahan perilaku konsumen yang semakin terhubung secara digital. Dalam beberapa tahun terakhir, teori dan praktik digital marketing telah bertransformasi dengan memperkenalkan konsep-konsep baru yang memungkinkan pemasar untuk...

TOOLS AND STRATEGIES OF DIGITAL MARKETING IN TOURISM

Mikhail A. Petrov · Valery P. Slanov

Digitalization has transformed the business ecosystem, changing how organizations compete in the marketplace, as well as how they perceive, consume, and access tourism services. With consumers increasingly using technological devices, digital marketing in tourism is the most effective and rapidly developing form of mar...

Peran Digital Marketing dan Harga Kompetitif Terhadap Keputusan Berlangganan Indihome

Afan Nurcahyo

This study aim to determine the role of digital marketing and competitive price to buying decision IndiHome Fiber PT Telekomunikasi Indonesia, Tbk. Datel Wonogiri. Research data was obtained by spreading questionnaires using interval scale by using sample of 100 respondents. This research uses sampling with aksidental...

The impact of digital marketing communication on audience awareness in entertainment events

Mamsikashvili, Revaz

Today, traditional marketing is not enough to get people ‘s attention. As people engage mostly with online platforms, event organizers must use digital tools to stay relevant and competitive. This paper explores at how digital marketing helps people learn about entertainment events an increasing participation in it. Th...

A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan

Yukio Y. Murakami · Natsuo Okasaki

The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in mar...