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Worldwide technology has changed a type of marketing techniques that embeds the company’s brand and product on digital platforms. Digital marketing has become important fulcrum for business organizations giving access to the mass market at an affordable price. The objective behind the present study is to analyze awaren...
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The review ranges from digi...
Asrori, M. Z. (M. ) · Wijaya, . . ( Arya) · Baskoro, F. (Fajar ) · Hozairi, H. (Hozairi)
Dalam buku ini, terdapat berbagai informasi penting yang berkaitan dengan Digital Marketing, seperti pengenalan digital marketing, strategi pemasaran, pembuatan konten digital, dan penerapan SEO. Buku ini lebih mengutamakan para pembaca bisa mempraktekkan materi yang telah disusun untuk menuntun para pembaca mampu meni...
Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through...
At this time UMKM in the Indonesian economy play a very important role in the growth of a country. As a business person in a business that is run, an entrepreneur who runs a business must have a good marketing strategy, so that he can achieve the targets that have been planned.Today's rapidly developing technology can...
Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for busines...
Business records management9. Industry and infrastructureeconomics and businesssocial sciences
The rapid growth of digital technologies has significantly transformed the marketing practices of the insurance industry in India. Life insurance companies are increasingly adopting digital marketing strategies to enhance customer engagement, improve brand visibility, and drive policy sales. This research paper aims to...
This article examines the role of social media as a powerful factor in marketing and its impact on organizational structure with a special focus on digital marketing. It outlines the components and roadmap for integrating digital marketing into social media. This research used customers who used the services and produc...
biological scienceseconomics and businesssocial sciencesnatural sciences
The digital marketing era has ushered in a new paradigm, transforming traditional marketing strategies into innovative, data-driven approaches. This article explores the evolution of digital marketing, its key components, the role of data and analytics, personalization, influencer marketing, and artificial intelligence...
The aim of this research is to examine the correlation linking digital marketing and the digital sphere orientation on marketing performance of MSMEs in Indonesia. Then, how information technology capabilities and marketing capabilities can be mediating variables between these three variables. This research uses a quan...
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