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121.434 resultados para «marketing digital»

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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Strategies And Revenue Growth Among SMEs In Barangay Canlubang, Calamba City, Laguna

Jessa Chan

This study explores the link between digital marketing strategies and revenue growth among SMEs in Barangay Canlubang, Calamba City. It examines the use of social media, SEO, content, email, PPC, and mobile marketing, and measures revenue growth via total revenue and profit margins. Survey results show limited adoption...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i02.41839
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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Arnolt Kristian Pakpahan · Ayu Ekasari · Verrel Rhein Indra Setiawan

The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce compet...

economics and business social sciences
  • Lembaga KITA
  • DOI: 10.35870/ijmsit.v6i1.6537
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Other 2026 Acceso abierto

Best Digital Marketing Course Institute in Delhi

Digital, Anshika

Learn SEO, SEM, social media, content marketing, analytics, and more with hands-on projects and expert mentorship. Flexible online/offline classes with placement support in Delhi.Website: Digital marketing Course Institute in Delhi

  • figshare
  • DOI: 10.6084/m9.figshare.31442248.v1
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Publication 2024

Artificial Intelligence for Digital Marketing Transformation in Nepal: A Review

Karki, Sabita · Aryal, Dr Bhoj Raj · Karki, Sachita · Acharya, Kamal

In an era where digital technology is rapidly evolving, the application of Artificial Intelligence (AI) in Digital Marketing (DM) presents a frontier of immense potential, particularly in emerging markets like Nepal. The purpose of this research is to assess the potential of AI in revolutionizing Nepal's digital market...

9. Industry and infrastructure economics and business social sciences 1. No poverty
  • English
  • DOI: 10.13016/m2ivxq-nbwg
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Capítulo de libro 2020 Revisado por pares 5 citas

Human-Centric Marketing in the Digital Era

A. N. Agafonova · I. V. Yakhneeva · G. R. Mukhametshina

The purpose of the article is to test assumptions about the appropriateness of the human-centric marketing concept in the digital era in terms of consumer perception and risks of social nature. Authors address the problem of distrust towards CSR programs in the digital business from both audience and business partners...

economics and business social sciences 10. No inequality 12. Responsible consumption
  • Springer International Publishing
  • English
  • DOI: 10.1007/978-3-030-60929-0_2
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Artículo 2020 Acceso abierto Revisado por pares 108 citas

Exposure to Digital Alcohol Marketing and Alcohol Use: A Systematic Review

Noel, Jonathan K. · Sammartino, Cara J. · Rosenthal, Samantha R.

Alcohol marketing has proliferated on digital media, such as websites, social media, and apps. A systematic review was conducted to examine studies of associations between exposure to digital alcohol marketing and alcohol consumption.Eight electronic databases were searched for "alcohol" and "marketing" through 14 Febr...

Male Marketing Internet Adolescent
  • Alcohol Research Documentation, Inc.
  • English
  • DOI: 10.15288/jsads.2020.s19.57
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Artículo 2025 Revisado por pares 6 citas

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan · Shanshan Zhang

This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including...

economics and business social sciences
  • SAGE Publications
  • English
  • DOI: 10.1177/02666669241303451
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Informe 2026 Acceso abierto

Digital Marketing Strategy, Audience Research & Campaign Design for Bollyqueer

Islam, Imtiaz

Developed a comprehensive digital marketing strategy for Bollyqueer, a dance-based community initiative focused on empowerment and inclusion. Conducted market and audience research, created a research infographic to communicate key insights, and designed an integrated marketing campaign aimed at increasing brand awaren...

  • Zenodo
  • DOI: 10.5281/zenodo.20724172
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Artículo 2020 Acceso abierto Revisado por pares

Pelatihan Digital Marketing Bagi Pelaku UMKM Desa Ciseeng Kabupaten Bogor

Muslikh Muslikh · Intan Annisa · Ariel Nian Gani

The aim of this program is to improve digital marketing capabilities for micro-entrepreneurs (MSMEs) in Ciseeng Village, Bogor Regency. This program is based on the problems faced by partners which are reflected in the situation map and the solutions offered to overcome the problems faced by partners. The solution offe...

economics and business social sciences
  • Lembaga Penelitian Universitas YARSI
  • DOI: 10.33476/iac.v3i2.42
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Artículo 2021 Revisado por pares

MODEL PEMASARAN KEWIRAUSAHAAN MELALUI DIGITAL MARKETING SEBAGAI PEMODERASI UNTUK MENINGKATKAN KINERJA PENJUALAN UMKM KOTA SEMARANG

Heru Sri Wulan · Feri Agustina · Cicik Harini

The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...

economics and business social sciences 8. Economic growth
  • STIE AAS Surakarta
  • DOI: 10.29040/jie.v5i2.3314
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