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This study explores the link between digital marketing strategies and revenue growth among SMEs in Barangay Canlubang, Calamba City. It examines the use of social media, SEO, content, email, PPC, and mobile marketing, and measures revenue growth via total revenue and profit margins. Survey results show limited adoption...
The development of digital technology has significantly transformed the modern marketing landscape, particularly in the era of Industry 4.0 characterized by high connectivity and the adoption of digital platforms. This study aims to analyze the role of Digital Marketing 4.0 strategies in enhancing the e-commerce compet...
Learn SEO, SEM, social media, content marketing, analytics, and more with hands-on projects and expert mentorship. Flexible online/offline classes with placement support in Delhi.Website: Digital marketing Course Institute in Delhi
Karki, Sabita · Aryal, Dr Bhoj Raj · Karki, Sachita · Acharya, Kamal
In an era where digital technology is rapidly evolving, the application of Artificial Intelligence (AI) in Digital Marketing (DM) presents a frontier of immense potential, particularly in emerging markets like Nepal. The purpose of this research is to assess the potential of AI in revolutionizing Nepal's digital market...
9. Industry and infrastructureeconomics and businesssocial sciences1. No poverty
A. N. Agafonova · I. V. Yakhneeva · G. R. Mukhametshina
The purpose of the article is to test assumptions about the appropriateness of the human-centric marketing concept in the digital era in terms of consumer perception and risks of social nature. Authors address the problem of distrust towards CSR programs in the digital business from both audience and business partners...
economics and businesssocial sciences10. No inequality12. Responsible consumption
Noel, Jonathan K. · Sammartino, Cara J. · Rosenthal, Samantha R.
Alcohol marketing has proliferated on digital media, such as websites, social media, and apps. A systematic review was conducted to examine studies of associations between exposure to digital alcohol marketing and alcohol consumption.Eight electronic databases were searched for "alcohol" and "marketing" through 14 Febr...
This research aims to explore the digital marketing paradox in the context of a sustainable framework. It investigates the relationship between usability, customer behavior, and the sustainable digital performance of effective strategies, as well as the regulated usability of e-commerce as a digital platform (including...
Developed a comprehensive digital marketing strategy for Bollyqueer, a dance-based community initiative focused on empowerment and inclusion. Conducted market and audience research, created a research infographic to communicate key insights, and designed an integrated marketing campaign aimed at increasing brand awaren...
The aim of this program is to improve digital marketing capabilities for micro-entrepreneurs (MSMEs) in Ciseeng Village, Bogor Regency. This program is based on the problems faced by partners which are reflected in the situation map and the solutions offered to overcome the problems faced by partners. The solution offe...
The emergence of the corona virus in 2020 has devastated the economy in Indonesia, making the strength of MSMEs re-examined. The decline in turnover in the non-culinary sector reached 30-35% due to restrictions on activities that made it difficult for business actors to make face-to-face sales. Therefore, SMEs must be...
economics and businesssocial sciences8. Economic growth
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