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121.435 resultados para «marketing digital»
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MASSARO, GIADA#idabnull
Il seguente elaborato si propone di descrivere e analizzare come la Digital Transformation ha influenzato e modificato i processi di marketing nel corso degli anni, passando dal marketing tradizionale ad un modello di marketing agile ed incentrato sull'utilizzo delle digital technologies. Nel primo capitolo, dopo aver...
Milde Wahyu
The paper offers insights into the implementation of administrative and bureaucratic reforms in central and regional governments to improve the quality of public services in the regions, making the performance of regional government organizations more effective, addressing community needs, and maximizing the management...
Teofilus Teofilus · Fahrul Riza · Endi Sarwoko
The uneven adoption of digital marketing among Micro, Small, and Medium Enterprises (MSMEs) in Tandes District, Surabaya, has become a significant challenge that limits business competitiveness in an increasingly digitalized economic environment. Although various government initiatives have promoted MSME digitalization...
Chinmay Mukhopadhyay
The higher education institutions in India are transforming their activities with the help of digital technologies. The competitive educational landscape is forcing the higher education institutions to fit themselves with the modern technology-driven world where the interest of the stakeholders of these institutions wi...
Endang Sulistya Rini · Yeni Absah · Beby Karina Fawzeea · Muhammad Bangun Siregar
The digital transformation era has profoundly altered how small and medium-sized enterprises (SMEs) compete, particularly those in traditional industries. This study examines the relationship between second-order digital marketing and purchase intention, emphasizing the mediating role of e-service quality in Ulos-based...
Katri Gentari · Sri Agustina · Ika Rakhmalina · Heriyana Heriyana · y 2 más
Purpose: This study aims to analyze in depth the effect of digital marketing training on improving understanding, skills, and the performance of MSMEs, with constraints as a moderating variable. The background of this research is based on the condition of MSMEs in Musi Banyuasin Regency, which face significant challeng...
GRIECO C · IASEVOLI G · MICHELINI L
Purpose of the paper: The evolution of technologies and the impact they are having on business lead to the development of the so-called digital firms. For these firms marketing alliances can have an important value, as digital technologies have the potential to further increase the benefits of these initiatives. Despit...
Maria Imelda Novita Susiang
In order to better understand how innovative marketing techniques, contribute to the expansion of startups in incubators, this study focuses on data-driven methodologies, digital marketing tactics, cooperative projects, and storytelling. Emerging topics were discovered through semi-structured interviews with important...
Baćac, Nika
Digital marketing has many advantages that can bring great benefits to today's businesses. One of the most effective methods is the one that is being dealt with in this thesis - digital content marketing. Throughout history, content marketing has also been used in traditional form, but only by the start of digital era...
Dr. .Ravi I A
The present marketing world is evidencing enormous transformation, triggered by advancements in usage of technology in the field of marketing. As the digital marketing emerge as key turning point in communicating and influencing the consumer behaviour, marketer must apply and use emerging technologies to create positiv...
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