MARKETING OF CONSTRUCTION ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION
Dmutro Mangushev · Halyna Mozghova · Vladyslav Trofimov
The intersection of traditional and digital marketing strategies in real estate development not only reflects the evolution of marketing tools, but also signifies a shift in consumer behavior and market dynamics. This extension takes a deeper look at how these strategies are being refined and integrated, offering a new...
- Publishing House Helvetica (Publications)
- DOI: 10.32782/infrastruct82-44