Buscador de Tesis y publicaciones académicas

Sosialisasi Digital Marketing Terhadap UMKM Promo Fostle Dan Babershop Do’a Ibu Di Kabupaten Sleman

null Yohanes Dela Salle Batesa Leu · null Hasim As’ari

This article discusses the results and discussion of the digital marketing socialization program applied to MSME Promo Fostle and Barbershop Do'a Ibu in Sleman Regency. Results from the program include increased online presence, increased sales, and changes in the way these businesses utilize digital strategies. A disc...

Analisis Proses Pengambilan Keputusan Pemasaran Digital pada Pelaku UMKM di Papua

Jusmawati Jusmawati · Siti Nurhayati · Andrian Sah

This study aims to analyze the digital marketing decision-making process of MSME actors in Papua and identify factors influencing their marketing strategies. A qualitative case study approach was employed, combining semi-structured interviews, participatory observation, and documentation of digital marketing materials....

Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital

null Ahmad Yusuf Kresna Andi S · null Lilis Setyowati · null Gentri Zulfika · null Edy Sulistiyawan

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategi...

Pengaruh Digital Marketing dan Customer Relationship Marketing terhadap Kepuasan Konsumen pada Moment Coffee & Eatery Meulaboh Aceh Barat

Ade Irma · Cut Mega Putri

Pemasaran digital merupakan strategi pemasaran yang menggunakan platform digital, seperti media sosial, website dan media digital lainnya untuk membantu meningkatkan penjualan. Adapun customer relationship marketing berfokus kepada membangun hubungan jangka panjang diantara pengelola suatu bisnis dengan pelanggan dalam...

Digital Marketing Effectiveness Using Incrementality

Shubham Gupta · Sneha Chokshi

Digital marketing is one of the fastest-growing advertising channels and crossed the $330 billion mark in 2019. With exponentially increasing budgets, measuring the impact of marketing investments and driving effectiveness becomes essential for brands. The complexity of the digital ad-tech ecosystem is constantly evolv...

Digital marketing

Olga Mitterfellner

Sequential Explanatory Approach: Digital Marketing Implementation Acceleration Programme that Supports the Marketing Performance of Msme Actors

Herawati Andry · Sarwani Sarwani · Sri Lestari Damajanti · Listyawati Liling · y 1 más

Abstract Subject and purpose of work Because there was a reduced market for their products as a result of the COVID-19 pandemic, several micro, small & medium-sized enterprise (MSME) actors went out of business. One way to boost marketing performance is through digital marketing. The goal of this study is to create a s...

Social Media Influencer Marketing and Generation Z Consumer Behaviour: Implications for Digital Economic Value

Maizatul Saadiah Mohamad · Norraeffa Md Taib · Lina Mazwein Ibrahim · Nor Halawah Ahmad · y 2 más

Social media influencer marketing now plays a major role in shaping online consumer behaviour and digital business activities within today’s competitive online marketplace. The increasing popularity of social media platforms such as TikTok, Instagram, and YouTube has a significant impact on Generation Z consumers' onli...

Pendampingan Digital Marketing Produk Perikanan untuk Meningkatkan Daya Saing Usaha Mikro, Kecil dan Menengah

Juanita Juanita · Dini Siswani Mulia · Hardiyanto Wibowo · Karma Iswata Eka

ABSTRAKUMKM di Indonesia sebagai tulang punggung perekonomian perlu ditingkatkan kualitas produknya untuk tetap eksis di pasar. Desa Panembangan yang sedang dikembangkan sebagai “smart fisheries village” mempunyai banyak potensi salah satunya pengembangan hasil olahan ikan yang dihasilkan warga masyarakat. Terdapat per...

Essence, tools and methods of digatal-marketing in modern business

Poliakh, Sergii S.

The article explores the essence and analyzes different approaches to the concept of «digital marketing», considers the main tools and methods of this phenomenon. The effectiveness of the impact of the introduction of digital marketing on modern business is determined. The main trends in the development of digital mark...