Buscador de Tesis y publicaciones académicas

Peningkatan Literasi Digital Marketing Mahasiswa Asean Melalui Digicultour Abdimas Internasional di Pangasinan State University, Filipina

Afifani Aulida Romadhoni · Alshaf Pebrianggara · null Andry Rachmadany

Di era transformasi digital, literasi digital marketing menjadi kunci utama dalam meningkatkan daya saing pelaku usaha, khususnya bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Program DigiCulTour merupakan kolaborasi internasional antara Universitas Muhammadiyah Sidoarjo (UMSIDA) dan Pangasinan State University (PSU) F...

Pengembangan Digital Marketing Dalam Proses Produksi “Oleh-Oleh Khas Kota Palu”

null Siti Nurhaliza · null Harnida Wahyuni Adda

. Digital Marketing merupakan salah satu cara promosi yang paling efektif dan dapat dikatakan sangat berpengaruh,Selain itu dengan adanya penerapan digital marketing, dapat mempromosikan sebuah toko dengan biaya yang minim namun sekaligus dapat menjangkau masyarakat yang lebih luas jika dibandingkan untuk pemasaran non...

Effectiveness Of Digital Marketing Strategies On SMEs In Kuantan, Pahang: Insights From Information, Trends And Word-Of-Mouth

Hartini binti Azman · Nurul Najihah Md Amin · Atirah Sufian

This study examines the effectiveness of digital marketing strategies on small and medium enterprises (SMEs) in Kuantan, Pahang, with emphasis on three key dimensions consist of information, trends, and word-of-mouth (WOM). The research objectives are to identify the digital marketing platforms used by SMEs to influenc...

Effectiveness of Digital Marketing Strategies and Political Brand Reinforcement

Manek, Daniel · Fadah, Isti

This research explores the relationship between the effectiveness of digital marketing strategies and the strengthening of political brands in the context of political choices and public perceptions. Amidst the shifting political paradigm increasingly driven by digital media, a deeper understanding of how digital marke...

The Role of Digital Marketing in Modern Business

Islomova Mohlaroyim

In this article, we will discuss how digital marketing has become an integral part of business today.Through the Internet, social networks and mobile platforms, companies have the opportunity to communicate directly with customers, promote their brand and increase sales. This article discusses the main tools of digital...

Digital marketing for charities

Emma Reid

Digital Marketing Perusahaan Ritel Indonesia Membangun Brand Image Fashion Footwear (Studi Kasus terhadap Onitsuka Tiger)

Janice Joceline Ignabertha · Riris Loisa

PT Mitra Adiperkasa Tbk (MAP) is a retail company that sells clothing, footwear, accessories, bags and sports equipment. Onitsuka Tiger, as one of the brands shaded by MAP, must be able to build a brand image so that it can be accepted by the Indonesian market. The purpose of this study is to describe how digital marke...

The Evolution of Marketing Strategies

null Gunjan Madan

The study examines the development of marketing strategy from the early twentieth century’s focus on production-oriented and sales-driven approaches to the current era’s focus on digital and data-centric models. The study covers major developments in marketing strategy, including the advent of relationship marketing, t...

Digital Marketing Impact on Electronics Products Purchase in Hyderabad

M Ji

Digital marketing profoundly impacts electronics purchases through personalized AI-driven content, social commerce (live streams/influencers), enhanced SEO/SEM for informed decisions, and crucial first-party data use, with consumers demanding transparency, data privacy, and seamless mobile experiences, while content fo...

OPTIMALISASI PELATIHAN DIGITAL MARKETING PADA USAHA KULINER DI KAWASAN BRAGA, KOTA BANDUNG

Vivy Kristinae · Ferdinand Ferdinand

This community service activity aims to optimize the ability of culinary business actors in the Braga area, Bandung City, in utilizing digital marketing as a strategy to increase business competitiveness. The main problems faced by partners include low digital literacy, limited strategic use of social media, and not op...