Buscador de Tesis y publicaciones académicas

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Zahara, Zakiyah · Ikhsan · Santi, Ira Nuriya · Farid

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing capabilities on marketing p...

Customer journey and experiences

Larsen, Lizette Vorster

Evaluation of digital marketing success: Dashboards and challenges of data-driven marketing

Larsen, Lizette Vorster

The Mediating Role of Innovation in the Relationship Between Digital Marketing Capability and Marketing Performance: Evidence from SMEs in Malang Raya, Indonesia

Achmad Zaini · Diana Eka Poernamawati · Mahmudatul Himmah · Zainul Abidin

This study aims to analyze the role of innovation in mediating digital marketing capability to increase the marketing performance of SMEs. Many studies have found that SME digital marketing capabilty can increase marketing performance. Does this effect also apply if the relationship between these two variables is media...

Digital Marketing Training In Hyderabad

Digital marketing, ODMT

It is impossible to exaggerate the significance of digital marketing in the fast-paced digital world of today. With businesses rapidly transitioning to online platforms, the demand for skilled digital marketers has surged. Recognizing this need, ODMT (Online Digital Marketing Training) has emerged as a leading provider...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN : PERAN MEDIASI DARI PERILAKU KONSUMEN

Muhammad Ali Fikri · Nur Arya Alamsyah

This research investigates the impact of digital marketing on purchasing decisions, with consumer behavior as a mediating variable. The study focuses on active social media users in Indonesia, particularly in the Special Region of Yogyakarta. Adhering to established sampling guidelines, the sample size ranges from 30 t...

Digital marketing and its relation to the business

Matoušková, Dana

This paper is a descriptive literature review of digital marketing in business. Firstly, a theoretical overview including the definition of digital marketing and a brief history of its development in the business sector was presented. It was established that digital marketing has become a crucial tool for businesses in...

Optimizing Digital Marketing to Support MSME Promotion and Marketing Activities

Eryansya Alga Fernanda · Didik Hariyanto

In Indonesia’s digital era, many Micro, Small, and Medium Enterprises (MSMEs) struggle to optimize digital marketing despite 77% internet penetration, relying instead on conventional methods that limit market reach. This study focuses on MSMEs in Jedongcangkring Village, aiming to highlight the role of digital marketin...

PELATIHAN DIGITAL MARKETING DAN PENGENALAN APLIKASI PENCATATAN KEUANGAN PADA KELOMPOK UMKM SAHABAT MAHNIES DAN KELOMPOK WIRAUSAHA PEMULA (KWP) DI KOTA JAMBI

Ayu Feranika

Penggunaan Digital Marketing dan Aplikasi pencatatan keuangan sangatlah dibutuhkan saat ini. Tujuan dari kegiatan ini adalah Memberikan Pengetahuan tentang pemanfaatan digital marketing dalam memasarkan produk/jasa, serta pencatatan keuangan dengan menggunakan aplikasi, mengetahui bagaimana tanggapan Kelompok UMKM saha...

Digital marketing skills at companies in European countries

Kanhaiya, Krishna

This master's thesis aims to analyze digital marketing skills that correlate to tasks performed by digital marketing professionals, variations in their educational backgrounds across different company sizes, and variations in knowledge acquisition among professionals in four European countries (Finland, Portugal, Polan...