Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Strategi Komunikasi Pemasaran Terhadap Consumer Purchase Decision Dompet Digital

Andri Ali Rahman · Ika Baskara

This study aims to analyze the influence of marketing communication strategies on consumer purchase decisions on digital wallet services. An effective marketing communication strategy is a key factor in increasing consumer interest and purchase decisions in today's digital era. The research method used is a quantitativ...

economics and business social sciences

• Masyarakat Ekonomi Syariah Bogor
• DOI: 10.56709/mesman.v4i3.886

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Tesis (sin nivel) 2016 Acceso abierto

The state of digital marketing -- technology and business landscape

Zhang, Xiaoming

Digital marketing has grown rapidly over the last two decades into a multi-billion dollar industry with thousands of companies operating in the space. Its' digital advertisement model has provided crucial economic backbone to support the proliferation of free digital content around the world. However, the industry is n...

System Design and Management Program Engineering and Management Program. Engineering Systems Division. Engineering Systems Division

• Massachusetts Institute of Technology
• United States
• English

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Artículo 2026 Revisado por pares

Integrasi Nilai-Nilai Pendidikan Islam dalam Pembelajaran Digital Marketing untuk Meningkatkan Kompetensi Lulusan di Era Society 5.0

Raditiya Febri Ardiansyah · Hotimah Hotimah · Galih Safitri · Doni Iskandar

Penelitian ini mengkaji integrasi nilai-nilai pendidikan Islam dalam pembelajaran digital marketing untuk meningkatkan kompetensi lulusan di era Society 5.0. Menggunakan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara semi-terstruktur, observasi non-partisipan, dan analisis dokumentasi pada lembag...

social sciences education

• PT Pustaka Cendekia Group
• DOI: 10.70292/jpcp.v3i3.286

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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Socialization for Entrepreneurs in Babakan Banten Village Karawang Regency

Husnul Khatimah · Rinda Siaga Pangestuti · Rizki Rifa'i · Herlina Putri · y 2 más

Purpose: This abstract explores the importance of digital marketing for entrepreneurs in Babakan Banten, emphasizing the need to transition from conventional methods to a digital approach. Method: The study employs presentation-based socialization and Q&A sessions to equip entrepreneurs with digital marketing knowledge...

economics and business social sciences

• Institut Teknologi dan Bisnis Asia Malang
• DOI: 10.32815/jpm.v4i2.1338

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Artículo 2025 Revisado por pares 2 citas

A bibliometric and conceptual analysis of digital marketing: Capabilities, strategies, innovation, and firm performance

Mohammed Ali Sharafuddin · Sathyapriya Janarthanam

This study presents a comprehensive digital marketing framework based on a bibliometric analysis of 950 articles from the SCOPUS database, exploring the relationship between digital marketing capabilities, strategies, innovation, and firm performance. The proposed framework identifies Digital Marketing Capabilities (DM...

economics and business social sciences

• Malque Publishing
• DOI: 10.31893/multirev.2025252

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Other 2023

Creating a Digital Marketing Plan for Company X

Väärälä, Lasse

This thesis focuses on the development of a digital marketing plan for Company X, a small Finnish company providing travel services in Finland.The purpose of this thesis is to helpCompany X, identify areas for improvement, and create a comprehensive digital marketing plan thatcan help the company. The proposed digital...

4. Education economics and business social sciences marketing

• Finland
• English

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Artículo 2025 Revisado por pares

Analisis Pemasaran Digital PT Telkom Indonesia Regional IV Witel Magelang

Agustin Amborowati · Prasti Budi Utami

Pesatnya perkembangan internet di era digital tentu mempengaruhi strategi pemasaran setiap perusahaan yang berkaitan dengan komunikasi pemasaran. Tren pemasaran kini bergeser dari konvensional ke digital. Digital marketing diyakini lebih prospektif karena memungkinkan calon konsumen memperoleh berbagai macam informasi...

• CV. Atma Workshop Innovation
• DOI: 10.62337/jsse.v3i2.56

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Dataset 2022

Digital Marketing Company - Intelo Media

Sundar Kumar

Get connected with us at Intelo Media Number #1 Digital Marketing Company for your business's impactful online presence. We excel at brand engagement, customer relationships, and digital marketing to engage and involve your potential customers with your brand and products. Our Digital Marketing experts at Intelo Media...

• DOI: 10.26303/kmr2-cw73

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Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Strategi Digital Marketing Terhadap Citra Sekolah

Denisa Nurfitriani

This study aims to determine the effect of digital marketing strategies on the image of SD IT An-Nahar Pangandaran. Digital marketing strategies have become an important communication tool in building and strengthening the image of educational institutions, especially in today's digital era. This study employs a quanti...

social sciences education

• Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama...
• DOI: 10.62515/staf.v5i1.1073

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Artículo 2026 Acceso abierto

CUSTOMER RELATIONSHIP MANAGEMENT IN DIGITAL MARKETING FOR YOUNGSTERS: A STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT

Mr. SAM.E · Dr. S. RANILAKSHMI · Dr.M.NITHYA · Dr. C. GOLDBELL RACHEL · y 1 más

Digital marketing encompasses strategies used on platforms such as social media and websites to attract clients, while Customer Relationship Management (CRM) refers to the technologies used to manage and analyze customer interactions throughout their lifecycle. The digital age has revolutionized business-customer inter...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19630917

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