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May Shinta Retnowati · Daud Sukoco · Sri Firda Rahmi Aliya Putri
The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic...
Num mercado tão competitivo e saturado, as empresas têm a necessidade de se destacarem perante os concorrentes. O Marketing Digital veio atender essa necessidade, proporcionando diversos benefícios às empresas e aos consumidores. Com a evolução tecnológica, o Marketing Digital veio moldar o futuro do mercado oferecendo...
Tendências e InovaçõesRealidade virtual e aumentadaMarketing Digitaleconomics and business
Michael Owusu- Kyei · Alex Antwi- Adjei · Adepa Akosua Twumasi
In recent years, digital marketing communication has emerged as a powerful tool for influencing consumer behavior across various industries, including the real estate sector. This study aims to investigate the effects of digital marketing communication on consumer buyer behavior within the context of the real estate in...
This article aims to reveals the profiles of adopters and non-adopters of digital marketing application among Micro, Small and Medium Enterprises (MSMEs) in Malaysia. This research focuses primarily on MSMEs in Perak State. The researchers employed a quantitative approach to meet the research objectives. A survey invol...
economics and businesssocial sciences8. Economic growth1. No poverty
Abstract The purpose of this research was to determine the effect of digital marketing on the sales product of KartuAS by PT. Telkomsel Branch Palembang, to determine the effect of brand awareness on the sales product of KartuAS by PT. Telkomsel Branch Palembang, to determine the effect of digital marketing and brand a...
economics and businesssocial sciences1. No poverty
The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performe...
This thesis explores how AI-integrated omnichannel digital marketing strategies in FMCG distribution contribute to sustainability. It analyzes how AI enhances personalization, predictive analytics, and automation across digital platforms to reduce waste and resource use. The study emphasizes the alignment of marketing...
Technology has significantly transformed the face of marketing because of advances in digital technologies. This is not just a shift in tactics but a shift in the perception on how companies interact with the customers and how customers make their choices. These technologies can be described as the concept of “digital...
This study focuses on the strategy implementation and challenges faced by physical retailers during their digital transformation. By analyzing the digital marketing strategies of well-known companies such as Starbucks, Aroma Home, and Uniqlo, the research provides reference models for other physical retail enterprises...
Small and medium-sized enterprises (SMEs) in Anambra State face significant challenges in implementing strategic marketing practices, crucial for gaining a competitive advantage. This study examined the effect of strategic marketing and the competitive advantage of SMEs in Anambra State. The specific objectives are to...
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