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121.446 resultados para «marketing digital»

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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Effects of digital marketing practices on performance of insurance sector

Ben Kajwang

Digital marketing practices have had explosive growth in the past decade, especially in the insurance sector of developing countries. In particular, the internet has been instrumental in providing digital marketing services to customers from the insurance sector. The purpose of this study, therefore, is to assess the e...

economics and business social sciences agriculture, forestry, and fisheries agricultural and veterinary sciences
  • Bussecon International Academy
  • DOI: 10.36096/ijbes.v4i4.357
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION

Abimanyu Tuwuh Sembhodo · Adya Hermawati · Endang Fatmawati · I Wayan Ruspendi Junaedi · y 1 más

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increas...

HF5001-6182 economics and business social sciences Management. Industrial management
  • Brawijaya University
  • DOI: 10.21776/ub.jam.2022.020.04.05
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Artículo 2026 Revisado por pares

A Comparative Analysis of Traditional Marketing and Digital Marketing: A Case of Kathmandu Valley

Nishika Biswokarma

This study examines a comparative analysis of traditional marketing and digital marketing: A case of Kathmandu Valley. Effectiveness of marketing is the dependent variable. The independent variables are types of marketing strategy, budget allocation, marketing channel used, technological adoption and competitor influen...

  • Nepal Journals Online (JOL)
  • DOI: 10.3126/njb.v13i1.96173
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Artículo 2023 Revisado por pares 1 cita

Komunikasi Pemasaran Digital Produk Skincare Scarlett Whitening dengan Brand Ambassador EXO

null Safrina Suryaningsih · null Ayu Ningtias

Abstract. Digital marketing communication has become an important aspect in the skincare industry, especially in the ever-evolving digital era. This abstract presents an analysis of the use of digital marketing communication strategies of Scarlett Whitening products in the promotion and increase in sales of skincare pr...

economics and business social sciences
  • Universitas Islam Bandung (Unisba)
  • DOI: 10.29313/bcscm.v3i3.9620
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Artículo 2022 Revisado por pares

Consumers' Attitude and Perception About Digital Marketing

Dr. Somabhusana Janakiballav Mishra · Debasish Rout · Dr. Ranjan Kantha

The identification of customer needs in relation to goods and services is a key component of contemporary marketing efforts. This is done by purchasing goods from suppliers through the transfer of ownership. Finding out what customers want, when they want, where they want, and for what price is the process that is ulti...

economics and business social sciences
  • Genesis Global Publication
  • DOI: 10.55248/gengpi.2022.3.7.28
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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Utilising Artificial Intelligence in Digital Marketing Strategy: Opportunities and Challenges for Marketers

Blerta Haliti Baruti · Shpresa Mehmeti Bajrami · Arta Hoti Arifaj

This study explores the integration of artificial intelligence (AI) in digital marketing, focusing on its impact on marketing practices and the evolving roles of marketers. The research aims to provide insights for professionals and academics by examining how AI-driven content marketing strategies affect consumer behav...

economics and business social sciences
  • Elsevier BV
  • English
  • DOI: 10.2139/ssrn.5470814
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Other 2021

Palveluyrityksen digimarkkinointisuunnitelma : Case: Oiva Hankintapalvelut Oy

Sotejeff, Selina

Tämä opinnäytetyö käsittelee digitaalista markkinointia. Opinnäytetyön toimeksiantaja on helsinkiläinen Oiva Hankintapalvelut Oy, joka kilpailuttaa muun muassa HoReCa-alan palveluja eri yrityksille. Oiva Hankintapalvelut Oy on vasta perustettu pieni yritys, joten yritykseltä puuttuu digimarkkinointisuunnitelma. Yrityks...

asiakastyytyväisyys social sciences sosiaalinen media markkinointiviestintä
  • Finland
  • Finnish
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Ponencia / congreso 2019 Acceso abierto

Impact of political marketing in digital environment on gender (does political marketing in digital environment impact more women or men?)

Stilin, Žarko · Ružić, Ivan · Žunić Jerko

Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...

5. Gender equality social sciences political science
  • Croatia
  • English
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Ponencia / congreso 2019 Acceso abierto

Impact of political marketing in digital environment on gender (does political marketing in digital environment impact more women or men?)

Stilin, Žarko · Ružić, Ivan

Marketing aims to satisfy consumer needs on the one hand, and satisfy needs of entrepreneurial subjects by gaining profits on the other. In the 21st century, the basis of business and marketing is the Internet, i.e. digital advertising. By comparing entrepreneurial and political subjects, a conclusion arises that marke...

digital environment impact on voters political marketing social sciences
Artículo 2019 Acceso abierto

A STUDY ON EFFECTIVE DIGITAL MARKETING STRATEGY IN EDUCATION SECTOR AT BANGALORE CITY.

Afzal Basha

Digital Marketing is a key mantra for success of business organizations to reach its target audience. It is always challenging as it gets modernized constantly, today digital marketing has geared up a wide transformation in marketing area; it has overtaken the traditional marketing strategies, Companies are obsessed wi...

Digital Marketing, MARKETING STRATEGY IN EDUCATION social sciences education
  • A STUDY ON EFFECTIVE DIGITAL MARKETING STRATE...
  • English
  • DOI: 10.5281/zenodo.6426538
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