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The present paper is devoted to the impact of digital marketing strategies on consumer purchasing intention within the digital landscape which is quickly evolving. As internet technologies and Digital marketing is becoming more of a phenomenon, as social media websites keep gaining momentum. instrument to influence con...
Eyeregba Equitozia May · David Oyewumi-Taiwo Oyekunle · Ugochukwu Okwudili Matthew · Eboesomi Esther Bunmi · y 1 más
A key component of digital marketing today is social media monetization, which helps businesses and content creators to make money while increasing customer interaction and product branding. Targeted advertisement, which involves an overall marketing efficiency, have all improved in Nigeria as a result of the use of ar...
Purpose: The purpose of this text is to provide an overview of digital marketing and its significance in today's world. It touches upon the evolving landscape of marketing and the challenges marketers face in adapting to new technologies and consumer behaviors. Design/methodology/approach: This section discusses the ap...
Marketingeconomics and businesssocial sciencesChoice of Technology
The study analyzes the characteristics of the development of digital marketing, its strategic management, and HR provision. It was found that the development of digital marketing is closely connected with constant technological changes, which require updating management approaches. The importance of formulating effecti...
This study presents the impact of digital marketing on customer buying behavior and examines how digital marketing channels, such as social networks, search engines, and emails, influence customers’ purchasing behavior. The main purpose was to investigate the influence of digital marketing on customer's behavior and id...
null Dhafin Fathur Rozi · null David Sukardi Kodrat
The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior,...
O presente trabalho de projeto tem como finalidade a junção de dois mundos: o académico e o mais prático. Este trabalho foi desenvolvido, tendo como objetivo o desenvolvimento de um plano de marketing para uma empresa real. Cada vez mais, o marketing digital é fundamental no desenvolvimento de uma estratégia de sucesso...
According to previous studies, communication and digital media have an increasing importance in society and in tourism boosting. When it comes to tourism's use of digital marketing, this importance is increased, as it is mostly through digital marketing that it is possible to obtain information about tourists or to get...
tourism managementcityeconomics and businesssocial sciences
Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service...
The goal of this thesis was to create a new digital marketing strategy for Maisemasuunnittelu Tanja Nieminen, which is also the commissioner of this thesis. The aim of the new digital marketing strategy is to increase the common awareness of the company and increase the revenue and the business. The digital marketing s...
markkinointistrategiaMaisemasuunnittelun koulutusohjelmadigimarkkinointisosiaalinen media
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