Buscador de Tesis y publicaciones académicas

The Digital Market-Sphere (DMS): Modeling Virtual Transactons and Transvectons

E. VINCENT CARTER · RAVI PARAMESWARAN

This paper advances a theoretical framework to help marketing scholars and strategists to navigate the electronic transactions and transvections that compromise the digital market. Although an expansive literature addresses the digitization of marketing functions and the formulation of digital marketing strategy, few h...

Digital Conflicts in Marketing and Sales

Gözde Baycur · Ezgi Delen · Doğu Kayişkan

Abstract The rapid digital transformation is driving businesses to reexamine their marketing plans and practices. Marketers face new conflicts while they are implementing digital marketing strategies. The main objective of this chapter is to deeply understand these conflicts and to provide appropriate solutions. This c...

MENINGKATKAN KESADARAN DIGITAL MARKETING PADA UMKM BERASTAGI

Yola Yolanda · Purnaya Naya Tarigan · Anita Tarihoran · Suci Pertiwi

The purpose of this community service activity (PkM) is to increase awareness and digital marketing skills in MSMEs in Berastagi, North Sumatra. The activity was carried out as a response to the low application of digital marketing in the Berastagi UMKM environment, even though the potential for tourism and local produ...

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller · Tracy Tuten

Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital...

Introduction to digital marketing

Dave Chaffey · PR Smith

PENGEMBANGAN DIGITAL MARKETING MELALUI MEDIA SOSIAL PADA UMKM HAWARY KOST

Ahmad Habibie · Lingga Yuliana

Kegiatan pengabdian ini bertujuan untuk mengimplementasikan Pengembangan Digital Marketing Melalui Media Sosial Pada UMKM Hawary Kost. Diharapkan kegiatan pengabdian ini dapat membantu perekonomian pengusaha kost untuk mampu memanfaatkan digital marketing secara optimal. Pelatihan digital marketing diberikan penulis ke...

Introduction of Online Marketing in India

Mr. G. R. Shelke · Dr. S. S. Rohamare

Online marketing is playing a very vital role in India. Many Indian companies are using digital marketing for competitive advantage .It is very cheaper and new concept of recent technology. Digital marketing is important because it connects a business with its customers when they are Digital and is effective in all ind...

Práticas de marketing digital: estágio na empresa Weboost

Matias, Diana Figueiredo

The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are perfor...

Webinar Digital Marketing Dan Pendampingan Digital Marketing Melalui Sosial Media Untuk UMKM

null Djoko Wijono

During the Covid-19 pandemic, many MSMEs are having difficulty marketing their businesses. So digital marketing is the right solution to help business marketing by utilizing digital technology. This marketing can be done through social media such as Instagram by creating interesting content. The objects of this service...

LAMASI MENDADAK DIGITAL (Analisis Studi Kasus Perspektif UMKM Pada Pengguna Digital Marketing)

MUNIR, ABDUL

ABSTRAK Abdul Munir 2023 “ LAMASI MENDADAK DIGITAL (Analisis Studi Kasus Perspektif UMKM Pada Pengguna Digital Marketing)”. Skripsi program studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Negeri Palopo. Dibimbing oleh Muh. Shadri Kahar Muang, S.E., M.M. Skripsi ini membahas tenta...