TRANSFORMATION OF MECHANISMS OF COMMUNICATION AND INTERACTION WITH CUSTOMERS IN DIGITAL MARKETING
Andrey Minakov · Aleksandr Suglobov
The article describes the main approaches and features of the interaction between the seller of the product and the client in the framework of digital marketing. Communication in digital marketing is directly related to both the collection of customer data and the personalized offer of a product to the client, the poss...
- RIOR Publishing Center
- English
- DOI: 10.29039/2409-6024-2023-11-1-211-228