Buscador de Tesis y publicaciones académicas

Plan de Marketing Digital para Openbank

Matellán Morilla, Tomás

Matellán Morilla, Tomás; director de proyecto: Martín Herrero, José Manuel

Indicators of emergence of digital marketing paradigm according to T.S. Kuhn

Tetiana Zavalii

The article aims to verify the hypothesis regarding the relevance of the application of the paradigmatic concept of T.S. Kuhn to identify the historical determinants of the emergence and development of the digital marketing paradigm in the global context. In particular, the study focuses on identifying the main signs o...

DIGITALNI MARKETING NA PRIMJERU TVRTKE LIDL HRVATSKA

Nižić, Valentina

Companies that operate in today's world, in today's market and with today's consumers are aware that their success in business depends on how successfully they use digital marketing. Today, almost everything is digitized and people spend a lot of time in the virtual world, which means that companies, if they want to su...

Marketing digital: relatório de estágio na Agência Invisual Branding Solutions

Santos, Ana Rita de Lemos e

O presente relatório surge na sequência do estágio curricular, com duração de 760 horas, realizado no âmbito do Mestrado em Marketing e Comunicação Digital no Instituto Superior de Contabilidade e Administração da Universidade de Aveiro. O estágio decorreu na agência INvisual Branding Solutions, em Aveiro, entre setemb...

PENGARUH PEMASARAN DIGITAL TERHADAP OMZET USAHA PADA MASA PANDEMI COVID 19 (STUDI PADA UMK DI KOTA SALATIGA)

Sotya Fevriera · Birgitta Dian Saraswati · Dhian Adhitya · Virgiana Nugransih Siwi · y 1 más

This study aims to identify the effect of using digital marketing on MSME business turnover in Salatiga City before and during the Covid-19 pandemic. The research sample is 134 businesses representing all small and medium enterprises in Salatiga City. The research uses data on the use of digital marketing by business a...

Pengaruh Digital Marketing terhadap Minat Beli Konsumen pada UMKM

Mitha Kartika Sari · Arya Budi Sutopo · Alvhindeaz Ayendho

Penggunaan pemasaran digital (digital marketing) oleh UMKM akan menjadi langkah strategis untuk meningkatkan daya saing serta menjangkau pasar yang lebih luas. Dengan menggunakan media sosial (medsos), UMKM dapat mengenalkan produk secara kreatif melalui konten visual, short video, atau ulasan dari pelanggan. Tujuan pe...

Innovative Strategies for Digital Marketing Management Models in the E-commerce Field

Hao Jin

The arrival of the digital age has given birth to a new form of trade activity, e-commerce. In the field of e-commerce, the development of enterprise marketing activities requires a highly sophisticated digital marketing management model to provide strong norms and guarantees for the development of enterprise e-commerc...

Strategi Pemasaran Digital di Era Dominasi Media Sosial: Transformasi, Tantangan, dan Peluang

Ferdinandus Jehalut · Mohammad Abdullah Risqillah Subroto · Fadli Awwal Hasanuddin

This study aims to analyze the transformation, challenges, and opportunities of digital marketing strategies in the era of social media domination. Based on the phenomenon of increasing connectivity and digital participation among Indonesians, with internet penetration reaching 80.66%, this study highlights how changes...

Peran Pemasaran Digital Dalam Membentuk Citra Merek Bittersweet By Najla Di Mata Konsumen

Meilani Tri Hapsari · null Neng Widi Aulia Siti Rahmawati · null Mira Renata

This study aims to examine the role of digital marketing in relation to the brand image of Bittersweet by Najla, examine consumer perceptions regarding the brand image of Bittersweet by Najla through digital marketing, and examine the supporting and inhibiting factors of the role of digital marketing in shaping the bra...

A Dynamic Process Model for Digital Transformation:

Yoshinori Fujikawa · Kimihiko Kondo · Norio Imai