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Sindangmukti Village, located in Karawang Regency, is home to a sizable population, although their only occupations are farming, labouring, and being female employees. As a result, Singaperbangsa University Karawang's community service program, Literacy about Digital Marketing, aims to improve residents' skills, partic...
Sandi Alam · Zulkifli Zulkifli · Syahwami Syahwami · Syah Amin Albadry · y 4 más
UP2K Product Marketing Strategy through the Implementation of Digital Marketing aims to help and determine the impact of digital marketing on UP2K product sales, by comparing UP2K which uses digital media as a means of promotion and product sales. with UP2K who have not used digital media as marketing, and to find out...
This article explores the role of Artificial Intelligence (AI) in digital marketing and how it can revolutionize the industry in the future. The rapid advancement of AI technology has profoundly impacted digital marketing strategies. By examining the changes AI has already brought about and forecasting its future impac...
digital technologiesdigital marketing strategiesCommercial geography. Economic geographyEconomics as a science
This study investigates the effects of digital marketing strategies on the purchase intentions of millennial consumers, specifically through social media marketing engagement, personalized digital advertising, and consumer digital trust. The study takes a quantitative approach using Likert scale-based survey instrument...
With the continuous development of network communication technology, information dissemination, and consumption patterns are closely related to smartphones and network marketing, which leads to a shift in celebrity marketing strategies transmitting from traditional media to multi-channel digital marketing. This paper e...
Digital marketing has revolutionised the way businesses engage with consumers by leveraging digital technologies such as the Internet, mobile devices, and social media. As digital platforms become more embedded in marketing strategies and consumer habits, businesses increasingly rely on digital marketing to enhance the...
In order to better understand the market orientation, digital marketing strategies, competitiveness, marketing innovative behaviour, and digital marketing effectiveness of SMEs, this study examined the causal relationship model of marketing innovation and competitiveness of SMEs with digital technologies in Thailand. A...
null Dheerika Sharma · null Dr. Deepika Saraf · null Manzoor Ahmad Dar
With the advent of the Internet, the term Digital Marketing has come into existence. Various techniques of digital marketing have transformed the world of marketing for the better. This study aims to understand the concept of digital marketing and its various techniques and tries to find out the best technique of digit...
media and communications4. Educationsocial sciences
In the era of very rapid technological developments, it has caused changes in various sectors of human needs, one of which is in the business sector towards digital. With the change towards digital, it provides many benefits and conveniences for the community in promoting and selling online by utilizing digital marketi...
media and communicationsMicrocelebritysocial sciencesDigital Marketing
The purpose of this exploratory research is to present the perceptions towards Digital Marketing in Pakistan. This issue has rarely been addressed by the academicians and researchers in Pakistan and elsewhere. This study used digital marketing parameters to measure the awareness and effectiveness of digital marketing a...
SEO, Google Analytics, META tags, Blogseconomics and businesssocial sciences
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