Buscador de Tesis y publicaciones académicas

Analisis Potensi Pengembangan UMKM Gula Aren Tradisional Melalui Leadership Capability dan Digital Marketing di Desa Bojong Tugu Kabupaten Sukabumi

Tetty Sufianty Zafar · R. Deni Muhammad Danial

Pendahuluan: UMKM gula aren di Desa Bojong Tugu, Kabupaten Sukabumi menghadapi kendala kapabilitas kepemimpinan dan penerapan digital marketing yang terbatas. Studi ini bertujuan untuk meningkatkan kapabilitas leadership dan digital marketing pelaku UMKM Gula Aren. Metode: Pra pelaksanaan, pelaksanaan (penyuluhan, pela...

PELATIHAN DIGITAL MARKETING UNTUK AKOMODASI WISATA DI DESA WISATA MELINGGIH KELOD

I Wayan Adi Pratama

Pelatihan digital marketing bagi pengelola akomodasi wisata di Desa Wisata Melinggih Kelod dilaksanakan sebagai upaya meningkatkan daya saing dan profesionalisme pengelolaan homestay serta guest house lokal. Latar belakang kegiatan ini adalah tantangan rendahnya pemanfaatan strategi pemasaran digital di tengah persaing...

PENINGKATAN PEMASARAN BUDIDAYA IKAN NILA DI DESA CIJENGKOL KABUPATEN SUKABUMI DENGAN PENERAPAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN

Dahniar, Tedi · Maulana, Yudi · Julziar, Marzuki

Ekonomi mandiri merupakan salah satu program pemberdayaan masyarakat Desa Cijengkol untuk memaksimalkan potensi-potensi yang dimiliki salah satunya dengan budidaya ikan nila untuk meningkatkan kesejahteraan masyarakat desa. Teknik pengumpulan data dilakukan dengan wawancara, observasi, dan studi dokumen. Implementasi d...

MARKETING DIGITAL NA EMPRESA CASA SHOPPING MATERIAS PARA CONSTRUÇÃO DE JUARA-MT

Sandra Mara Dos Santos

O marketing digital, atualmente, é considerado uma ferramenta que permite que as empresas se conectem e influenciem seus consumidores através de estratégias e ações bem elaboradas, com o intuito de aumentar suas vendas, obter maior número de fidelização de clientes e torna a marca conhecida no mercado. O artigo tem com...

Influence of Service Differentiation and Customer Trust on Customer Loyalty with Digital Marketing as an Intervening Variable at PT. Anugerah Berkah Indonesia

Siti Ulfah · Hadiah Fitriyah · Wisnu Panggah Setiono

This study aims to examine the effect of service differentiation and customer trust on customer loyalty, with digital marketing as an intervening variable at PT. Anugerah Berkah Indonesia. This research adopts a quantitative approach using a survey method, where data were collected through questionnaires distributed to...

Ethical Considerations in Social Media Marketing: Evidence from Digital Marketers in Zimbabwe

Wilbert Manyanga · Ephrem Habtemichael Redda

The Digital Marketing Strategy of Batik Sasirangan: An Overview

Adilla Anggraeni · Isna Yulia

DEVELOPING INSIGHTFUL AND TECHNOLOGY ENHANCED INTERNSHIP IN DIGITAL MARKETING CONTEXT

Neuvonen · Heidi · Ahlgren, Riikka

Marketing as a Tool for the Strategic Development of Organizations in the Digital Economy

Zinaida Zhyvko · Oksana Ostapenko · Anastasiia Shehynska

In digitally transformed markets, accelerated information flows, platform competition, and shortened feedback cycles increase strategic uncertainty and expose inconsistencies across customer touchpoints. These conditions elevate marketing from a promotional activity to a strategic capability that aligns organizational...

Recommendations to increase customer conversion rates through website optimization and online marketing Case company: RCS Training Center

Bogdanova, Daria

The goal of this thesis is to establish effective online marketing strategy for a small B2C wellness studio. The commissioning company RCS Training Center wishes to attract more customers through their website and social media sites, such as Facebook and Instagram. This objective is justified by the popularity of the w...