Buscador de Tesis y publicaciones académicas

Sosialisasi Digital Marketing Serta Pembuatan Linktree dan Instagram Guna Meningkatkan Penjualan di UMKM Kopi Mbah Bongso

null Aisyah Dwi Aulia Islam

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social medi...

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN JASA GPHOTO

Andri Budi Santosa · Yulies Rianto

Berdiri pada tahun 2009, kala itu GPhoto masih bernama Arppegiano Photography, berawal dari sebuah hobi yang butuh dukungan finansial untuk tetap berjalan, akhirnya memilih genre fotografi pernikahan yang dirasa paling bisa menghasilkan uang dalam jangka pendek. Dari tahun 2009 hingga tahun 2015, Arppegiano Photography...

Marketing e comunicação digital no setor público: o caso da Câmara Municipal da Póvoa de Varzim

Poças, Gabriela Pinheiro Viana Torres e

O presente relatório resulta do estágio curricular realizado na Câmara Municipal da Póvoa de Varzim, entre outubro de 2023 e abril de 2024, no âmbito do Mestrado em Marketing e Comunicação Digital. Num primeiro momento, o objetivo deste relatório de estágio é caraterizar o marketing e comunicação digital no setor públi...

Improving the Performance of Digital Marketing in the Handicraft Industry Through the Implementation of Digital Marketing Strategies

Fildzah Nurdima · Johan Hendri Prasetyo

The development of digital technology has driven significant changes in marketing activities, especially for Micro, Small, and Medium Enterprises (MSMEs) in the creative industry sector. Although digital opportunities are expanding, many handicraft businesses have not optimized their digital marketing strategies effect...

Peningkatan dan Pendampingan Branding Digital Marketing bagi UMKM Tahu di Dusun Getas

Yulisa Raras · Isna Nurul Azizah · Fathia Tsania · Mufidah Silviana · y 8 más

Tofu UMKM in Getas Hamlet has great potential to grow, but still faces various challenges in product marketing, especially in the digital era. The lack of utilization of branding and digital marketing strategies causes tofu products to be less well-known in the wider market. This study aims to improve the understanding...

PENGARUH SALES PROMOTION DAN DIGITAL MARKETING TERHADAP KEPUTUSAN NASABAH (Studi pada BNI KANTOR CABANG Tasikmalaya KK Kawali)

Carascalao, Vani Sonia · Budianto, Apri · Bastaman, Irma Darmawati

Tujuan penelitian ini adalah mengetahui dan mendeskripsikan pengaruh Sales Promotion terhadap keputusan nasabah Bank BNI Tasikmalaya KK Kawali.Mengetahui dan mendeskripsikan pengaruh Digital Marketing terhadap keputusan nasabah Bank BNI Tasikmalaya KK Kawali. Dan Mengetahui dan mendeskripsikan pengaruh Sales Promotion...

El marketing digital y su relación con el comportamiento de compra de ropa fast fashion de la generación Z en las tiendas Zara de Lima Metropolitana

Ruiz Apaza, Jhon David

El propósito de este estudio es examinar la relación del marketing digital en las elecciones de adquisición de indumentaria de fast fashion en los establecimientos de Zara. Para llevar a cabo este estudio, se recopiló información de 400 encuestados mediante cuestionarios en línea, específicamente de individuos pertenec...

Digital Marketing Strategies Used to Promote Waterpipe Tobacco Among Retailers and Manufacturers

Soule, Eric K. · Ross, Jennifer Cornacchione · Lazard, Allison J. · Jang, Heesoo · y 6 más

Waterpipe tobacco (WT) is unique compared to other tobacco products. Retailers and manufacturers may promote WT products using different marketing appeals and sales propositions on popular digital marketing media. This study examined WT digital marketing content in the United States (U.S.). In 2020, a census of WT manu...

DIGITAL MARKETING: A NEW NORMAL IN MARKETING ECO SYSTEM

Autoría no especificada

Role of Artificial Intelligence in the Transformation of Digital Marketing

Reshmi B.R

Artificial intelligence (AI) revolutionized digital marketing by enhancing efficiency and growth for businesses. The impact of AI on the development of digital marketing has become a major strategy to stay competitive in the digital market. Companies may expect various ideas that make data-driven decisions and increase...