Buscador de Tesis y publicaciones académicas

Digital Marketing Trends in Management Research Topics in the Corporate Buying and Selling Market Sector: A Bibliometric Analysis

Vicky Ayu Kusuma · Tony Wijaya

The development of digital technology has changed marketing trends in marketing management literature. This study aims to analyse trends and directions in digital marketing research, identify dominant themes, and map the contributions of influential authors, journals, and countries, particularly in the context of corpo...

The Role of Artificial Intelligence in Transforming Digital Marketing Strategies

Kunal Jha

Artificial Intelligence (AI) has emerged as a transformative force in digital marketing, fundamentally changing how businesses engage with their audiences. This research explores the various roles of AI in enhancing digital marketing strategies, highlighting its ability to promote personalization, optimize marketing ef...

El marketing digital y su relación con el comportamiento de compra de ropa fast fashion de la generación Z en las tiendas Zara de Lima Metropolitana

Ruiz Apaza, Jhon David

El propósito de este estudio es examinar la relación del marketing digital en las elecciones de adquisición de indumentaria de fast fashion en los establecimientos de Zara. Para llevar a cabo este estudio, se recopiló información de 400 encuestados mediante cuestionarios en línea, específicamente de individuos pertenec...

Content marketing

Dave Chaffey · PR Smith

Evolution from traditional marketing to digital marketing as a training process

Autoría no especificada

Determinants of Suboptimal Use of Digital Marketing at X Hospital

Endy Wira Pradana · Kristiwi Hanggriyani · Eriko Prawestiningtyas

During the Covid-19 pandemic era, digital-based hospital activities were chosen as an alternative solution to support the physical distancing policy. Digital marketing is a digital-based marketing activity to reach customers widely. This study aimed to determine the determinants of suboptimal digital marketing in X Hos...

Innovative Marketing Strategies in Human Resource Management: Improving Organizational and Marketing Performance in the Digital Era

Rizki Maulana Raharja · Moh. Ali Yahya Irawan · Ainul Fitri · Aisyah Aisyah · y 2 más

In the era of digital marketing that continues to grow, the role of social media as an effective marketing platform is increasingly important, especially for the Micro, Small and Medium Enterprises (MSMEs) sector. To achieve success in doing business on social media, the development of human resources (HR) in accordanc...

MARKETING DE INFLUÊNCIA

Liz Áurea Prado · Rodrigo Franklin Frogeri

Este trabalho analisa o surgimento dos conceitos de Marketing de Influência e digital influencer. Tal abordagem se faz necessária para compreender um novo fenômeno dentro do Marketing, o poder de influência dos chamados Digital Influencers. O objetivo deste estudo é investigar como se originaram os conceitos de Marketi...

Digital Marketing & E-Commerce Trends

Mrs. Supriya Kashinath · Dr. Eram Khan

The swift progression of digital technologies has profoundly altered marketing methodologies and the framework of international trade. This research investigates the efficacy of digital marketing tactics and delves into emerging trends that are influencing the expansion of the e-commerce industry. The analysis centres...

CONTEMPORARY MARKETING CONCEPTS IN THE FREIGHT TRANSPORTATION MARKET: DIGITAL TRANSFORMATION AND CUSTOMER FOCUS

G. I. Dubina · K. A. Tyugaev

The article investigates modern concepts of marketing strategies in the freight transportation market under conditions of digital transformation of the economy. The relevance of the problem is substantiated by the dynamic development of the logistics sector and increasing competition in the transport industry. A compre...