Buscador de Tesis y publicaciones académicas

Marketing and social media : benefits, and ways forward

Tiago, Maria Teresa Borges · Veríssimo, José Manuel

The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Despite the strengths of social media for marketing purposes, few studies have empirically explored why firms have begun to use it....

Utilização dos canais de marketing digital nas estratégias de internacionalização de empresas B2B

Filipe, Sandra · Barbosa, Belém · Santos, Cláudia Amaral

Na era da globalização, o marketing digital é uma estratégia essencial para empresas em todos os setores de negócios. Embora a literatura destaque a eficácia do marketing digital para o mercado Business to Consumer (B2C), a sua adoção e desempenho em mercados Business to Business (B2B) carecem de investigações adiciona...

Developing Digital Marketing Plan: case 1982 House

Pham Duy, Bao

The project's goal is to create a digital marketing plan for a small hotel in Da Lat, Vietnam, to assist promote awareness, broaden client groups, and enhance income. The hotel's digital marketing strategy lays out the actions to follow and lists the supporting tools, as well as demonstrating the applicability of each...

Pemberdayaan UKM Jamaah Masjid Berbasis Digital Marketing di Desa Tlogoadi Kecamatan Mlati Kabupaten Sleman

Persada, A. G. (Andhika) · Achiria, S. (Siti)

Purpose: The purpose of this paper is to present a community service that aims to empower SMEs during the Covid-19 pandemic through digital marketing. Method: The method used in this community service is Focus Group Discussion, consultation, and practice. Result: Community empowerment about digital marketing has been a...

STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA

Edi Maszudi

ABSTRACT The purpose of this research is to find out digital marketing strategies for empowering MSMEs in Indonesia 2021-2022. Type of data used; secondary and tertiary data. This research method: qualitative data analysis. The problem in this research: what is the digital marketing strategy for empowering MSMEs in the...

Digital Marketing Analytics

Autoría no especificada

Employing digital twin technology in the pursuit to avert sustainable marketing myopia

Nyquist, Anna-Maria · Farshid, Mana · Brown, Terrence E.

Purpose This study investigates the relationship between entrepreneurial marketing and digital twin technology in sustainable marketing, focusing on overcoming sustainable marketing myopia. It aims to determine how combining these approaches can help businesses avoid the pitfalls associated with short-sighted sustainab...

Digital Marketing in Health and Wellness Tourism

Marco Martins · Ricardo Jorge da Costa Guerra · Lara Santos · Luísa Lopes · y 1 más

Abstract The dissemination of information and communication technologies (ICTs) has altered how society functions, creating the denominated information society. Consequently, digital technologies are significantly reducing information asymmetries between customers and providers. The evolving of internet-based applicati...

La revolución de marketing digital post pandemia COVID 19

Mesa Rodríguez, Breiner Andrés

La pandemia de COVID-19 ha tenido un impacto significativo en el mundo de los negocios y los emprendimientos. La necesidad de distanciamiento social y el cierre de tiendas físicas ha llevado a un aumento en la demanda de compras y comunicaciones en línea, lo que ha convertido al marketing digital en una herramienta ese...

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Andrew J. Rohm · Matthew Stefl · Julian Saint Clair

Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a pro...