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Digital marketing is the practice of promoting products, services, or brands through online channels such as search engines, social media, websites, email, and mobile apps. It helps businesses reach their target audience, increase brand awareness, generate leads, and drive sales using strategies like Search Engine Opti...
Companies spend a lot of money on digital relationships with potential customers. In the modern world, digital marketing has become an important part of companies' marketing plans. It is an effective tool that enables companies to successfully convey their brand message to a large audience. Digital marketing has signif...
The purpose of this study was to utilize empirical research to recommend the most effective digital media channels to create a consumer decision journey (CDJ) driven digital marketing strategy for a small business or start up. A digital marketing plan was created for a small business based on the results of this study...
Consumers--Attitudeseconomics and businesssocial sciences8. Economic growth
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In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the com...
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital marketing in the post-Covid period. The set goal determined the solution of the following tasks: 1) to analyze the current tools of digital mar...
Abstract: Digital marketing has become an integral part of modern business strategies, Digital marketing has emerged as a transformative force in modern business, offering a multitude of opportunities for reaching and engaging with consumers in ways previously unimaginable. This paper explores the dynamic landscape of...
9. Industry and infrastructureeconomics and businesssocial sciences
This thesis investigates the influence of digital marketing on sales growth at Bulbul Traders, a major jute exporter and producer in Bangladesh. The study's objectives are to understand the significance of digital marketing in driving up sales in businesses and to provide crucial guidance to Bulbul Traders on how to ef...
Sales managementeconomics and businesssocial sciencesmarketing
This study investigates the mediating role of agile marketing in the relationship between entrepreneurial orientation (EO) and digital marketing effectiveness among Micro, Small, and Medium Enterprises (MSMEs) in Tarakan City, Indonesia. In today’s competitive and rapidly evolving digital economy, MSMEs require marketi...
With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing. Every day, companies increasingly share info...
media and communicationsSocial Media Marketingtrend in advertising in social mediaddc:330
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