Buscador de Tesis y publicaciones académicas

Role of Digital Marketing in Strengthening India’s Participation in Sustainable Global Trade: An Empirical Study

Mahtab Alam

This empirical study examines the role of digital marketing in strengthening India’s participation in sustainable global trade through an integrated quantitative and qualitative analysis of 150 firms across India and other major economies. The findings indicate that digital marketing adoption significantly enhances sus...

Digital Transformation and Maturity in Marketing: The Method and Use of Digital Communication

Miroslav Reiter

The paper analyzes the level of digital transformation and maturity of Slovak organizations in marketing, focusing on the methods and use of digital communication. The study is based on a quantitative survey that examined digital readiness, strategies, barriers, and technological preferences in marketing practice. The...

PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

Syahrudi, S. (Syahrudi) · Wahbi, A. A. (Abdul) · Sahrudin, S. (Sahrudin)

General background: MSMEs play a critical role in driving economic growth but often face challenges in financial management and digital marketing, hindering their competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many small enterprises, struggle with low digital literacy, which impacts their...

PROMOTING TOURISM THROUGH DIGITAL MARKETING

Sidra Urooj Mallick

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for...

Penerapan SEO Dalam Strategi Pemasaran Perusahaan

Fiky Budi Dewanto · Muhammad Habib Purnama Febrian · Muhammad Raihan Amir · Ida Farida Adi Prawira

This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by chang...

Evolution from traditional marketing to digital marketing as a formative process

Autoría no especificada

PELATIHAN STRATEGI PEMASARAN DIGITAL BAGI KOMUNITAS DIGITAL MARKETER PURWOKERTO

Siti Alvi Sholikhatin · Wanda Fitrianingsih · Fedina Fujiyanti

ABSTRAKPemasaran digital telah menjadi sebuah kebutuhan, baik bagi pelaku usaha menengah dan skala besar, maupun bagi usaha mikro dan kecil. Kebutuhan akan pemasaran melalui media digital tak luput dari efek perkembangan teknologi dan konektivitas serta bergesernya pola transaksi di masyarakat yang kini telah mengalami...

Plano de marketing digital para a marca Healsi Water

Lamas, Ana Patrícia Araújo

As transformações sociais e tecnológicas dos últimos anos tornaram a adoção do online num fator crítico de sucesso para as organizações. Contudo, são poucas as empresas que apostam nesta vertente por forma a impulsionar o seu negócio. Muitas vezes por falta de conhecimento, outras vezes por medo em explorar. Deste modo...

Challenges in mapping the digital landscape: A comprehensive bibliometric analysis of digital marketing in agriculture sector

null Yuvasri · null Selvam

This study uses bibliometric analysis to review and examine the prospects and obstacles of digital marketing in the agriculture sector, highlighting emerging trends and identifying key challenges. The data was collected from Scopus. Overall, 78 articles are considered for bibliometric analysis. The analysis encompasses...

It's a New Day: Microsoft's Office 2007 Launch Campaign

Mohanbir Sawhney · Sachin Waikar

Microsoft's Office team was developing the marketing communication plan for its new product, Office 2007. Office was a very mature product and several versions of the product had been introduced over more than 20 years. As such, the new version had to overcome the consumer perception that the versions of Microsoft Offi...