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Προοπτικές και προκλήσεις του κλάδου των ταχέως κινούμενων καταναλωτικών αγαθών (FMCG) ενόψει του EU Green Deal : η επίδραση του EU Green Deal, της νομοθεσίας κατά του greenwashing και των υποχρεώσεων sustainability reporting στις μεγάλες πολυεθνικές επιχειρήσεις FMCG

Autoría no especificada

Η παρούσα διπλωματική εργασία εξετάζει την επίδραση της Ευρωπαϊκής Πράσινης Συμφωνίας, της ενωσιακής νομοθεσίας κατά του greenwashing και των υποχρεώσεων sustainability reporting στη στρατηγική και τη λειτουργία των μεγάλων πολυεθνικών επιχειρήσεων του κλάδου fast-moving consumer goods (FMCG), με εστίαση στους υποκλάδο...

Ferry fleet modernization : a comparative analysis of enviromental practises.

Tsoli, Maria

As we transition into a more environmentally conscious era, the imperative for the maritime industry to adopt greener practices is undeniable. The ferry sector, which serves millions of passengers, should prioritize safety and efficiency and ensure that travelers can be confident that their journeys do not contribute t...

Crisis communication of big tech firms during AI-related ethical scandals

Myroniuk, Inna

Tyrimo problema – kaip didelių technologijų įmonės turėtų vykdyti krizių komunikaciją dirbtinio intelekto etikos skandalų metu. Tyrimo objektas – didelių technologijų įmonių krizių komunikacija dirbtinio intelekto etikos skandalų metu. Tyrimo tikslas – remiantis krizių komunikacijos teorija ir empiriniais tyrimais, par...

The influence of user-generated content on consumer buying behaviour in the beauty industry

Staražinskytė, Erika

The research problem – addressed in this paper is how user-generated content can be used to influence consumer buying behaviour in the beauty industry. The research object – the influence of user-generated content on consumer buying behaviour in the beauty industry. The aim of the paper – based on theoretical analysis...

Managing sustainability communication to build brand reputation in the luxury fashion industry: the case of LVMH Group

Chevychalova, Daria

In recent years, sustainability has become a defining factor in shaping stakeholder expectations in the luxury fashion industry. Despite significant institutional investment in sustainability governance, consumer trust in luxury sustainability communication remains critically low and a gap with direct consequences for...

Emotional marketing use in order to increase advertising effectiveness using the example of global brands

Tkach, Andriana

Emotional marketing became one of the most powerful strategies available for brands today, however there is a lack of studies that examine how different emotional marketing tools influence advertising effectiveness across all stages of consumer response. The research problem addressed by this paper is how emotional mar...

Rational inattention in international markets: consumer response to shrinkflation in domestic and imported products in Lithuania and Finland

Mbuya, Ireen Ezekiel

This thesis examines consumer detection of shrinkflation under conditions of limited attention in Finland and Lithuania. Drawing on the concepts of rational inattention and bounded rationality, the study investigates whether consumers correctly identify quantity reductions when nominal prices remain unchanged and wheth...

Nėščių moterų kūno įvaizdis ir jo sąsajos su požiūriu į motinystę bei socialine parama

Savickaitė, Rugilė

Research problem and objective: Despite growing attention to the mental health of pregnant women during pregnancy, body image disturbances among pregnant women remain under-researched, particularly regarding psychological and social factors. Pregnancy is associated with significant physical and psychological changes th...

Zum Umfang der ärztlichen Aufklärungspflicht

Ployer, Catharina Maria

Technische Voraussetzungen für Metaverse-Implementierungen unter besonderer Berücksichtigung von Blockchain-Technologien

Lolic, Zeljko