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The current article concentrates on the theoretical aspects of digital marketing technologies. Meanwhile, it mentions key elements of digital marketing technologies used in garment, knitting and textile enterprises and their advantage to these industries.
industrial biotechnologyengineering and technology
This research aims to determine the role of digital marketing as a promotional media instrument that can influence the public's assessment and confidence in an educational institution. The application of digital marketing and infrastructure as promotional media allows schools to reach a wider audience and interact in a...
Article History Received: 19 Mei 2026, Accepted: 5 Juni 2026, Published: 15 Juni 2026 Abstrak Perkembangan teknologi informasi dan media sosial mendorong perubahan strategi dalam komunikasi pemasaran, termasuk pada sektor pariwisata. Agrowisata Desa Sukaresmi memiliki potensi wisata yang beragam, namun belum didukung o...
In recent years, there has been growing interest in studying digital marketing education. Prior research approaches marketing education from the perspective of change and challenges. Digitalization causes changes in pedagogy and curriculum design and creates challenges for educators and students to stay up to date. Wha...
social sciencesmarketing careerdigital marketingmarketing education
This article analyzes the main directions of digital marketing, particularly its significance in B2B marketing and the digital technologies being applied in this field. The main goal of the research is to study digital marketing strategies and technologies in the context of B2B marketing and to identify existing opport...
In the current era of digital transformation, the activities of higher education institutions (HEIs) are increasingly influenced by rapid technological development, particularly in the field of marketing management. Adapting marketing practices to the digital environment has become one of the most crucial factors in en...
The paper assessed the impact of digital marketing strategies on performance of telecommunication companies. The study was guided by three predictors tested on telecommunication companies’ marketing performance as the dependent variable. The predictors inc lude pay per click marketing, e-mail marketing and social media...
The research methodology employed in the study was the hybrid approach consisting of exploratory and descriptive research as a primary method of research. Primary and secondary research was conducted during the described research consisting of secondary data. Digital marketing has also been shown to affect consumer dec...
Information technology is increasingly advanced and developing according to society's needs. Progress and development of information technology occurs in all sectors, especially trade and business. This makes business actors continue to innovate services related to the use of information technology, so that they can be...
9. Industry and infrastructureengineering and technology
Asraf, A. (Asraf) · Yuliza, M. (Mai) · Erdawati, E. (Erdawati) · Utami, S. (Sri)
This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using...
Indonesiaeconomics and businesssocial sciencesdigital marketing
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