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The research methodology employed in the study was the hybrid approach consisting of exploratory and descriptive research as a primary method of research. Primary and secondary research was conducted during the described research consisting of secondary data. Digital marketing has also been shown to affect consumer dec...
Information technology is increasingly advanced and developing according to society's needs. Progress and development of information technology occurs in all sectors, especially trade and business. This makes business actors continue to innovate services related to the use of information technology, so that they can be...
9. Industry and infrastructureengineering and technology
Asraf, A. (Asraf) · Yuliza, M. (Mai) · Erdawati, E. (Erdawati) · Utami, S. (Sri)
This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using...
Indonesiaeconomics and businesssocial sciencesdigital marketing
This study explores the role of digital marketing strategies in supporting Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and 9 (Industry, Innovation, and Infrastructure) within the industry 5.0 framework. Using a qualitative approach with semi-structured interviews involving 10 informants fro...
This research aims to find out the digital marketing research strategy carried out by Berlian Florist to increase consumer interest and to find out about what social media is used by Berlian Florist. The research method used is descriptive qualitative, using observation, interview and documentation techniques. The rese...
Wasef Ibrahim Almajali · Mahmoud Allahham · Fahad Alofan · Amer alqudah · y 2 más
Abstract Small, and Medium Enterprises ( SMEs) are considered the engine of employment and economic growth; however, in the Fourth Industrial Revolution, they are increasingly required to become digital and resilient. This research examines the influence of digital marketing and strategic planning on organizational per...
IMPROVING THE METHODOLOGYOF MARKETING COMMUNICATIONSMANAGEMENT IN THE DIGITAL ECONOMYHojiyeva Iroda AvezovnaTashkent State University of EconomicsDoctor of Philosophy (PhD) in Educational Sciences,Acting Associate ProfessorORCID iD: 0000-0003-4798-8645Abstract. Digital transformation has expanded the number of customer...
The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers t...
A. B. Smanova · A. A. Nurpeissova · M. M. Gazdecki
The scientific literature often refers to gaps in digital marketing skills in industries, but the gaps are not clearly defined. The purpose of this study is to identify gaps in digital marketing skills in the agricultural industry. In-depth interviews were conducted with 16 agricultural industry experts. After that, a...
Abstract: The study was focused to explore the contribution of financial, management and technical resources on digital marketing mode and subsequent effect reachability on the firm performance of manufacturing SMEs from India. A descriptive and quantitative research design was adopted and a total of 368 participants w...
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