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Sugito · Dina Hastalona · Anto Tulim · Rayu Sri Wahyuni · y 2 más
This Community Service (PKM) activity aims to increase the capacity of small and medium enterprises (SMEs) in Marindal Village to utilize digital marketing as a marketing strategy to expand their market and increase sales. The methods used included situational analysis, training, mentoring, and evaluation using pre- an...
Lan Zhang · Yucen Guo · Bingze Li · Meifang Yao · y 2 más
In the era of the digital economy in which disruptive information technologies such as artificial intelligence, blockchain, big data, and cloud computing prevail, digital marketing is increasingly becoming the focus of common attention in practice and academia. In this paper, companies listed on the GEM from 2019 to 20...
Digital marketing is inevitably becoming popular in the marketing realm. Leveraging digital marketing strategies have been instrumental in fostering communication and engagement between brands and customers. These are recognized as powerful drivers capable of shaping customer’s purchase intention. However, a limited nu...
This paper explores the role of digital marketing in promoting the green economy, focusing on current trends and innovative strategies. It analyzes how companies use digital platforms to raise environmental awareness, promote eco-friendly products, and engage sustainable consumers. The study highlights tools such as so...
Coccio Muñoz, Nicol · Lagos Godoy, Constanza · Carrizo Perinez, Mariel · González Apablaza, Rosana · y 2 más
In recent years, digital marketing has become a key resource for public libraries, not only to promote their products and services but also to ensure these align with users’ expectations. This study exami nes how eleven public libraries in Chile’s Metropolitan Region implement digital marketing practices. Based on surv...
DC. Public libraries.social sciencesother social sciences
One of the worldwide outbreaks in 2019 was the Corona Covid-19 pandemic. The Micro, Small, and Medium Enterprises (MSMEs) sector is expected to have challenges in managing the current epidemic, according to observers. As it turns out, the use of social media for transactions is one of the elements that contribute to MS...
The authors of thise review article researches the conditions and trends shaping digital marketing transformation in the era of the Covid-19 pandemic. Joining to the researchers who differentiate Internet marketing and digital marketing, the authors identify six main trends that allow both to authenticate digital marke...
маркетинговые инновацииDigital marketingpandemic Covid-19economics and business
This study aims to analyze the role of accounting information systems audit in ensuring the reliability of digital marketing data through a systematic literature review approach. The main objective is to identify the relationship between the quality of information systems auditing and the accuracy of data used in digit...
Abstract Purpose This study aims to classify various start-ups based on their experiences with digital marketing adoption. It examines the characteristics of these start-ups and how they interact to influence the adoption process. Design/methodology/approach A quantitative research approach was adopted, utilizing quest...
Digital marketing adoptionStart-up characteristicsHF5001-6182R visualization
Skillfloor offers the best Digital Marketing Course in Ahmedabad, designed for aspiring marketers and working professionals. Ahmedabad, being a growing business hub, provides excellent opportunities for digital marketing careers. Skillfloor’s expert-led training covers SEO, SEM, Social Media, Email Marketing, PPC, and...
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