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PERAN PAPARAN KONTEN MEDIA SOSIAL BERMUATAN KEWIRAUSAHAAN DAN PENGGUNAAN TOOLS DIGITAL MARKETING TERHADAP KESIAPAN WIRAUSAHA DAN KETERAMPILAN DIGITAL MARKETING MAHASISWA

Dila Umnia Soraya · Hakkun Elmunsyah · Bian Dwi Pamungkas

DIGITAL MARKETING STRATEGIES IN REAL ESTATE FOR PROPERTYPISTOL REALTY PVT.LTD, BENGALURU

null Mr. Venugopal H M · null Dr. Susheela Devi B Devaru

Real estate is a form of real property that is attached to a piece of land. It can be used for residential, commercial or industrial purposes, and typically includes any resources on the land such as water or minerals. The real estate industry has witnessed a significant transformation in recent years, with digital mar...

Banking marketing development trends in the context of digitalization

Larysa Hrytsenko · Iryna Kozhushko

The article is devoted to the study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. In order to assess the relevance of the analyzed question, the data on the number of requests for “bank marketing”, “digitalization”, “digital technologies”...

OPTIMALISASI MARKETPLACE SEBAGAI MEDIA DIGITAL MARKETING

Alexander Virgiawan Liany Oleona · Andry Mochamad Ramdan · Syarifuddin Arief · Lismaryanti Lismaryanti · y 1 más

The development of digital technology has driven significant changes in business marketing strategies, including through the use of marketplaces as a digital marketing medium. Marketplaces not only function as platforms for buying and selling transactions, but also serve as effective promotional tools to increase produ...

PELATIHAN DAN PENDAMPINGAN MEMBANGUN PRAKTIK DIGITAL MARKETING UNGGUL UNTUK PENINGKATAN PEMASARAN UMKM DI KOTA JAKARTA BARAT

Siti Mariam · Abdul Haeba Ramli

Increasing penetration of digital technology has given rise to the need to understand and implement effective marketing strategies, especially for Micro, Small and Medium Enterprises (MSMEs). This service activity aims to provide training and assistance to MSMEs in West Jakarta City in building superior Digital Marketi...

Exploring Factors Contributing Towards Purchase Intention of Yogyakarta’s Fashion Goods via Digital Marketing

Farahiyah Inarah Putri · Rosita Mohd. Tajuddin

To remain competitive in the VUCA era, Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta need to strengthen their digital sales strategies to reach a broader customer base. This research investigates the factors influencing local consumers' purchase intentions towards Yogyakarta's products through digital mark...

Pelatihan Digital Marketing Sebagai Usaha Meningkatkan Penjualan dan Pemasaran pada UMKM Uberrr Kota Solok

Cesar Welya Refdi · Jefril Rahmadoni · Ismed Ismed · Felga Zulfia Rasdiana · y 4 más

Pemasaran produk saat ini telah banyak dilakukan melalui media internet atau yang dikenal dengan nama digital marketing. Digital Marketing dijadikan sebagai salah satu strategi promosi dan penjualan karena sejumlah manfaat yang didapatkan seperti meningkatkan lapangan kerja dan kemudahan ruang dan waktu yang tidak terb...

ETHICAL CHALLENGES OF ALGORITHMIC PERSONALIZATION AND GENERATIVE ARTIFICIAL INTELLIGENCE IN THE DIGITAL MARKETING ENVIRONMENT

Olha Korotun · Danylo Panasiuk

The article examines the ethical challenges associated with the use of algorithmic personalization and generative artificial intelligence in digital marketing. The rapid development of artificial intelligence technologies has significantly expanded the capabilities of digital platforms to collect and analyze large volu...

IMPLEMENTATION OF DIGITAL MARKETING ON CONSUMERS SEMBILAN PULUH DERAJAT COFFEE PEMATANG SIANTAR

Marisi Butarbutar · Efendi Efendi · Rosita Manawari Girsang · Rosalinda Septiani Sitompul · y 1 más

This study aims to analyze the implementation of digital marketing in consumers of Sembilan Puluh Derajat Coffee Pematang Siantar. Research methods with surveys, data collection through interviews and questionnaires. The unit of analysis in this study was 40 consumers. The data is analyzed by qualitative analysis. The...

Marketing Digital bagi Pelaku UMKM Desa Gondangmanis

Zulfikar Zulfikar · Akhmad Mahmudi · Moch. Adib Fannani

Pelaksanaan kegiatan pengabdian pada masyarakat pada skema PPM ini diharapkan dapat memberikan hasil yang terbaik untuk masyarakat sasaran yang dikenai program. Permasalahan pertama adalah kendala para pelaku UMKM Desa Gondangmanis untuk memasarkan produknya terutama pada pemasaran online. Solusi yang diberikan adalah...