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The article presents the results of the study of the essence and approaches of the interpretation of the concept of "digital marketing", reveals the main tools and methods of this phenomenon. The effectiveness of the impact of the introduction of digital marketing on modern business is determined. The concepts, possibi...
Online marketing has become increasingly important for businesses in promoting their products and services in the digital era. This paper examines the impact of online marketing on digital finance adoption. The survey method was employed to gather data on the impact of social networking, search engine marketing (SEM),...
The emergence of digital marketing has become an essential part of marketing for businesses today, leading to a gradual replacement of traditional marketing methods. Maintaining constant communication with customers before, during, and after purchase has become vital, and digital marketing enables marketers to better u...
Aqva Marketing is a leading digital marketing agency offering SEO, website development, Google Ads, social media marketing, branding, performance marketing, and online reputation management services. We help businesses grow with result-driven digital strategies, mobile-friendly website design, and high-converting marke...
Herispon Herispon · Saiful Anuar · Iskandar Iskandar
The 1st edition of PKM Efficiency Digital Marketing activities was carried out in October 2020, and the 2nd Edition of PKM Utilization of Digital Marketing activities was carried out in February 2023, with the target still being home, micro and small businesses in Tarai Bangun Village, Tambang, Kampar, who continue to...
economics and businesssocial sciences8. Economic growth3. Good health
This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneuria...
Indonesiaeconomics and businesssocial sciences8. Economic growth
This article presents selected findings from a study conducted using Sherrington's methodology, demonstrating the segmentation of consumer audiences using the most common digital marketing tools. The digital transformation of traditional marketing models, mechanisms, and methods has led to the emergence of digital mark...
Ahmed Omer Gafer Alfakiahmed - · Prihartono Aksan Halim -
This article explores the impact of digital marketing communication on the opening of letters of credit at Bank BNI, a leading bank in Indonesia. Digital marketing communication, the use of digital channels to communicate with customers and promote products, has become increasingly popular among businesses, including i...
This study aims to contribute knowledge about Indonesian consumer behavior and marketing strategies through social media that can help businesses increase their product sales in the increasingly competitive Murung Raya district market. A qualitative research method was used in this study. The research location is the B...
Technology developments have a significant impact on marketing for small businesses. By utilizing the opportunities provided by digital marketing, a small business can gain competitive advantage. The adoption of digital marketing technology by small businesses is influenced by a variety of factors according to empirica...
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