Buscador de Tesis y publicaciones académicas

Pelatihan Digital Marketing Untuk Mengoptimalkan Pemasaran Produk UMKM Masyarakat Desa Guntung

null Edi Setiawan · null Sumardi Sumardi · null Elmy Nur Azizah · null Cici Tania · y 1 más

In the business world, marketing or marketing is one of the important things that must be done. In line with the development of existing technology, strategies in doing marketing have also begun to change in a more modern direction. The community that is the main subject is the Guntung village community where the numbe...

PEMBINAAN MOTIVASI DAN PELATIHAN DIGITAL MARKETING BAGI SISWA SMK HIDAYATULLAH KOTA BATAM

M Khoiri · Syaifulah Syaifulah · David Humala Sitorus · Poniman Poniman

Tujuan utama kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan motivasi dan kompetensi siswa-siswa SMK Hidayatullah Kota Batam dalam bidang digital marketing. Alasan kegiatan ini dilakukan adalah untuk lebih membentuk jiwa entrepreneurship bagi siswa dan siswi, agar setelah tamat sekolah nantinya dapa...

The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM

Lista Meria · null Andriyansah · null Priandito · Ninda Lutfiani · y 1 más

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used...

APPLICATION OF DIGITAL MARKETING STRATEGIES TO INCREASE SALES OF UMKM PRODUCTS GUIDED BY BUMDES KUJATI PERDANA IN KARANGJATI VILLAGE PANDAAN PASURUAN

Muhammad Luthfi Alif Utama

The aim of this research is to analyze the application of Digital Marketing strategies to increase sales of MSME products assisted by BUMDES Kujati Perdana in Karangjati Village, Pandaan Pasuruan District. Digital Marketing makes it easier for MSME to attract consumers and increase product sales. The obstacles experien...

Digital Transformation in Marketing: a Sample Review on Kid Influencer Marketing and Toy Unboxing Videos on Youtube

Özlem Kalan

Personalization in Digital Marketing: How AI is Transforming Customer Experience

Prince Chaudhari

ABSTRACT Background The rise of Artificial Intelligence (AI) has significantly transformed the landscape of digital marketing, enabling brands to create hyper-personalized customer experiences. This shift is driven by the increasing need for businesses to engage effectively with consumers across various digital platfor...

A Study on Digital Marketing and Its Impact on Small and Medium Scale Enterprises

Dr. Ashwini H. A · Dr. Sangeeta Bagali

The prominence of Small and Medium Scale Enterprises (SME’s) is evident as they are allied with the balanced growth of Indian Economy, playing a vital role through contribution to Gross Domestic Product (GDP) and employment generation. The success of these SME’s in the newly emerging Digital Economy relies upon how wel...

Digitální marketing značky Lumene

Hudečková, Barbora

The aim of the bachelor thesis is to evaluate and analyze the current marketing strategy including digital marketing tools used by cosmetic brand Lumene. The selected period for the evaluation of these activities was between January and December 2020 except for two tools, which we monitored in April 2021. The theoretic...

Sinergi Entrepreneurship dan Digital Marketing: Analisis Literatur terhadap Model Bisnis Berbasis Platform Digital

Ismayunita Ismayunita · Melda Hamdi · Nisha Ananda · Mhd Rizki Ramadhan · y 2 más

This study aims to analyze the synergy between entrepreneurship and digital marketing in developing digital platform-based business models through a literature review approach. The main problem raised is the lack of systematic integration of entrepreneurship and digital marketing concepts in building sustainable digita...

Valorizzazione dei prodotti di malga attraverso le strategie di digital marketing: il caso studio Malga Larici di Sotto

DI LORENZO, SARA#idabnull

Questa tesi prende in esame le strategie di digital marketing utili alla promozione dei prodotti di malga. Viene dapprima spiegato cos’è il marketing digitale, com’è suddiviso e come funziona. Si spiega poi cos’è la malga, com’è strutturata e come si è evoluta fino al giorno d’oggi. E per finire, viene analizzata...