Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

The Role of Digital Marketing Strategy and Information Quality in Shaping Consumer Satisfaction in Digital Healthcare Services

Jennifer Kwok · Hommy Dorthy Ellyany Sinaga · Dian Setyorini · Afrizal Afrizal · y 1 más

This study examines the influence of digital marketing strategy and information quality on consumer satisfaction in digital healthcare services. The increasing adoption of digital technologies has transformed healthcare consumer behavior, making effective digital communication and high-quality information essential det...

• International Ecsis Association
• DOI: 10.55980/ebasr.v5i1.417

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Other 2023 Acceso abierto

Jasa Bikin Web Murah

Japersweb

"Japersweb" Melayani jasa digital marketing, online marketing, internet marketing, sosial media marketing dan lainnya.

japersweb Online Marketing Digital Marketing Internet Marketing

• Zenodo
• DOI: 10.5281/zenodo.8435469

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Artículo 2025 Acceso abierto Revisado por pares

Digital Entrepreneurship and Marketing Responsibility: A Bibliometric Analysis.

Susilowati Susilowati

This paper conducts a bibliometric analysis to explore the relationship between digital entrepreneurship and marketing in today's business environment. Digital entrepreneurship is identified as a key driver of innovation and economic growth, interacting significantly with responsible marketing, crucial for ethical and...

economics and business social sciences

• Brawijaya University
• DOI: 10.21776/ub.jiat.2024.010.002.05

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Food Vloggers, Digital Marketing and Culinary Purchase Satisfaction

Ni Komang Netriani

Rapid technological developments have changed the way businesses are run, with digital marketing through social media becoming increasingly important. In Indonesia, social media plays a big role in purchasing decisions, supported by the high number of users reaching 167 million in 2023. This study explores the impact o...

economics and business social sciences

• Green Publisher
• DOI: 10.59188/eduvest.v4i12.1784

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Other 2017

Developing a digital marketing plan for a merchandise online shop

Lähteenmäki, Toni

This bachelor’s thesis was commissioned by High Peak Finland Oy. The company has four business segments: business gifts, event merchandise, retail and importing businesses. High Peak Finland Oy has signed a 5-year licensing contract, which comes into effect on the 1st of January 2018. The exclusive contract entitles Hi...

licensing verkkokauppa social sciences Degree Programme in International Business

• Tampereen ammattikorkeakoulu
• Finland
• English

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Artículo 2024 Acceso abierto Revisado por pares

DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER

Edi Saputra · Miftahul Khair · Gesit Thabrani

Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Pa...

4. Education economics and business social sciences

• Universitas Mathla ul Anwar Banten
• DOI: 10.30653/ijma.202441.100

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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Among the Millennials Generation of MSMEs in Serdang Bedagai Regency

Munzaimah Masril · Fatma Wardy Lubis

This article intends to describe the phenomenon of conventional marketing transitioning to digital marketing by millennial-generation MSMEs in Serdang Bedagai Regency in marketing their products. Internet access in Indonesia is generally quite extensive; at this time, the average house has one cellphone that has an Int...

media and communications social sciences

• Universitas Sari Mutiara Indonesia
• DOI: 10.51544/jlmk.v7i1.3786

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Conjunto de datos 2026 Acceso abierto

Raw Survey Data "Digital Marketing Ethics, Consumer Trust, and Purchase Intention in Indonesia's Beauty Industry"

Jauhara, Fidela Almira · Rabiah, Arbi Siti

Context and Overview This quantitative dataset was from an online survey involving 222 respondents in Indonesia, conducted to examine the relationships between digital marketing practices, consumer trust, and purchase intention within Indonesia's beauty industry. All participants are active consumers with experience en...

• Zenodo
• DOI: 10.5281/zenodo.20343605

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Artículo 2019 Acceso abierto Revisado por pares 1 cita

HOW ARE DYNAMIC CAPABILITIES AND DIGITAL MARKETING RELATED? A REFLECTION FROM LITERATURE

Gutierrez-Leefmans, Catalina · Nava-Rogel, Rosa María · Trujillo-León, María Andrea

This study aims to explore the relationship between dynamic capabilities and digital marketing. From the literature review on dynamic marketing capabilities, marketing capabilities and digital marketing capabilities it is inferred that without considering the denomination, they all include the dynamic component factors...

Capacidades De Marketing Capacidades Dinâmicas social sciences Marketing; Business Strategy

• Anima Educação
• DOI: 10.19177/reen.v11e32018265-283

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Artículo 2023 Acceso abierto Revisado por pares

Improving The Competitiveness of Small and Medium Micro Economies through Digital Marketing in the Global Market

Ardhi Islamudin · Ririt Iriani Sri Setiawati

This study focuses on how digital marketing helps SMEs compete more effectively in world markets. The purpose of this the study is to describe the role of digital marketing in increasing the income of MSME actors. so as to optimize business opportunities by utilizing digital technology in such a way as to lead to the r...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• University of Pembangunan Nasional Veteran Ja...
• DOI: 10.33005/icebgc.v6i1.63

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