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Marketing is changing rapidly and constantly, going along with technological devel-opment. Marketers should therefore follow those changes and keep learning how new technologies work. Digital marketing has become an essential tool of the promotion. Pre-time audience of news paper adds are failing, while people spend ma...
Marketing planSocial Media Marketingeconomics and businesssocial sciences
Digital Marketing Course in Telugu : ODMT brings you Telugu’s most Advanced Digital Marketing course – now upgraded with AI-powered tools and automation. Whether you’re a student, job seeker, entrepreneur, or housewife – our course helps you build a successful career in digital marketing using both traditional strategi...
Ratu Natasya Alyssia Putri · Nurina Ayuningtyas · Lilis Jubaedah
This study aims to examine the relationship between digital marketing of Brand X and the purchase intention of female students participating in the 2024 Indonesian International Student Mobility Awards (IISMA) vocational program who studied in the United Kingdom. Brand X is a UK-based cosmetic brand that actively utili...
This study aims to analyze the digital marketing strategies in the interactive entertainment industry and to conduct an in-depth discussion using Valorant as an example. With the advancement of technology and the change in people’s online habits, digital marketing plays an increasingly important role in the interactive...
Today, hotel businesses reach their current and potential customers through corporate websites and carry out their marketing activities from this channel. The effectiveness of hotel website digital marketing activities is an important factor in terms of the success and performance of the business. The purpose of this s...
mathematicsnatural sciencesother engineering and technologiesengineering and technology
As industries quickly shift towards digital, having a solid digital strategy has become very important for boosting how well organizations perform and compete. With companies aiming for goals like making more money, growing, and keeping customers happy, a good digital strategy is key to achieving these targets—especial...
Abstract The purpose of this study is to analyze the topic of digital marketing environment. The research method is applied in terms of purpose, and in terms of data collection, it is a qualitative research based on foundational data theory. Data were collected through the study of documentary sources and semi-structur...
HF5001-6182global marketseconomics and businesssocial sciences
Abstract We are living in a world of data abundance and rapid technological advances in the digital realm. The consequences for marketing practices have been transformative. The Marketing Edge and Journal of Business Research sponsored this special issue to address the need for research in this domain. We draw upon pas...
Arifin Djakasaputra · Oscarius Yudhi Ari Wijaya · Andrew Shandy Utama · Corry Yohana · y 2 más
This research aims to analyze the relationship between digital marketing on quality service, digital marketing on sales performance, quality service on sales performance, and digital marketing on Sales performance through quality service. The research methodology is a quantitative method and divided into research desig...
Heconomics and businesssocial sciencesManagement. Industrial management
The landscape of marketing strategies is undergoing a profound transformation fueled by the rapid emergence of technologies. This study employs a comprehensive bibliometric analysis to explore the dynamic relationship between emerging technologies, marketing strategies, digital marketing, and innovation. Through co-cit...
9. Industry and infrastructureeconomics and businesssocial sciences
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