Buscador de Tesis y publicaciones académicas

Digital Marketing in Micro, Small and Medium Enterprises in Goa

Rajesh V. Shetgaokar

Technology developments have a significant impact on marketing for small businesses. By utilizing the opportunities provided by digital marketing, a small business can gain competitive advantage. The adoption of digital marketing technology by small businesses is influenced by a variety of factors according to empirica...

ANALISIS PENGEMBANGAN KOMPETENSI KARYAWAN DALAM MEMANFAATKAN DIGITAL MARKETING DI TIARA PHOTO DIGITAL

Amir Ali · Dedy Takdir Syaifuddin · Abdul Hakim

Studi ini berfokus pada analisis pengembangan kompetensi karyawan Tiara Photo Digital dalam memanfaatkan digital marketing. Metode pengumpulan data dilakukan melalui wawancara mendalam dengan manajemen, karyawan bagian digital marketing, dan pelanggan, serta observasi terhadap proses kerja karyawan dalam memanfaatkan a...

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Alan Charlesworth

Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang)

Aqshal Virgiananda Salendar · Susilo Toto Raharjo

This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to d...

PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING

Mirza Zulkifli · Baruna Hadibrata

Belum banyaknya Para usaha kecil di Meruya Selatan yang menggunakan Tools Digital Marketing dalam aktivitas pemasaran, Sehingga perlu dilakukan Pelatihan Digital Marketing agar meningkatkan Pengetahuan dan keterampilan penggunaan beberapa tools Digital Marketing serta meningkatkan frekuensi Penggunaan tools digital mar...

Research on Marketing Strategy of Huishan Dairy Group under the Digital Background

Xiaowen Liu

With the advent of the digital age, the wide application of its technology has a profound impact on the traditional marketing methods, so the marketing strategy that ADAPTS to the market has become more and more important in various industries. As an enterprise with a good reputation, Huishan Dairy Group's products are...

Program Pembinaan UMKM melalui Magang Mahasiswa di UMKM

Sigit Kurniawan · Dilla Dwi Rahmatin Rusfa

ABSTRAK Penerapan digital marketing merupakan upaya dalam meningkatkan brand dan penjualan produk dari pelaku UMKM, kebanyakan pelaku UMKM memulai usaha dengan membuat produk baru yang belum diketahui dan diminati masyarakat/calon konsumen. Untuk mendongkrak nilai usaha dari pelaku UMKM diperlukan perluasan pasar sehin...

The Agility Model of the Banking Industry in Digital Marketing

Salehi, Jalal · Hosseinzadeh, Ali · Bastam, Hadi

The developments of digital marketing in the banking industry have affected the speed of changing customer demands. Therefore, the ability to quickly and agilely adapt to changes plays a key role in creating competitive advantages. Despite the significant role of agility in responding to changes, so far there is no res...

Impact of Digital Marketing Practices on Marketing Activities of Small and Medium Agro-Processing Enterprises

Mr. Khemnar Tukaram Thaka · Dr. Gawali Ravindra Bhaskar

In today's corporate world, digital marketing has become a crucial instrument for product and service promotion. By increasing the value of agricultural goods, creating jobs, and raising farmers' incomes, Small and Medium Agro-Processing Enterprises (SMAEs) are essential to rural economic development. However, because...

Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

Nikunen, T. (Tuulia) · Saarela, M. (Martti) · OIkarinen, E.-L. (Eeva-Liisa) · Muhos, M. (Matti) · y 1 más

The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. However, most digital marketing studies have focused on larger companies, and, therefore, little research focused on micro-enterprises has been done in this area. Attracting...