Buscador de Tesis y publicaciones académicas

Paper marketing vs. digital marketing: how do consumers choose?

Elkelä, Kari

Análise de estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico

Estefani Laura Martins · Karla Gonçalves Macedo · Jamile de Campos Coleti

As micro e pequenas empresas superam diversos desafios no mercado contemporâneo, um dos aliados para a referida superação é o marketing digital. Este artigo verificou as estratégias de marketing digital utilizadas por micro e pequenas empresas durante e após o período pandêmico. A pandemia da COVID-19 impulsionou a opç...

Digital Marketing Communication of Banyunibo Temple Area Through Tiktok

Eko Prasetyo Nugroho Saputro · Pratiwi Wahyu Widiarti · Fikri Disyacitta · Ratna Ekawati

The Banyunibo Temple area holds significant potential that requires effective digital marketing communication to introduce its value to a broader audience. To support this digital marketing communication strategy, suitable media platforms are essential for quickly and efficiently conveying messages to the public. This...

Digital marketing strategies and tools in hotels

Moniz, Ana Isabel · Silva, Osvaldo · Leite, Hugo

This article examines the importance attributed to digital marketing strategy and digital marketing tools in the hotel industry, to customer engagement, according to managers’ perceptions. The research was conducted in 2022, surveying 40 hotels (75% of the universe), located in São Miguel Island, in the Azores (Portuga...

Kotimaisen elokuvan digitaalinen kampanja: Facebook, Instagram ja YouTube

Järvenpää, Piia

The purpose of this thesis was to explore the digital marketing campaign for a local movie conducted via Facebook, Instagram and YouTube channels. The objective of this thesis was to produce a comprehensive document called “Digital Marketing of Finnish Film”. The document would describe the planning of the digital mark...

Impact of Digital Marketing on the Growth of Consumerism

Tabitha Durai · Rachel King

Consumerism plays a significant role in the transition taking place in a world where everything is digitized. Businesses have started adopting various digital marketing approaches, the most favoured methods being content, social and mobile marketing. Various channels that constitute digital marketing such as mobile, se...

Shopper Marketing in a Digital Era

Autoría no especificada

Exploring Customer-Object Assemblages in Digital Content Consumption:

Masao Kakihara

Pemanfaatan Digital Marketing Pada Usaha Mikto Kecil dan Menengah (UMKM) di Kota Tangerang Selatan

Siti Rozinah · Andri Meiriki

Micro, Small and Medium Enterprises (UMKM) have an important role in the pace of Indonesia's economy, especially in job creation and household empowerment that supports household income. The existence of UMKM is expected to be able to spur the economy amid the current economic slowdown. Utilization of the concept of ma...

Implementasi Digital Marketing pada Pengrajin Tas Anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang

Nur Hidayah · Irfan Maulana · Seto Priyambodo Suryawan · Siti Nur Halimatus Sa’diah · y 2 más

People in Pesidi village have an additional livelihood as woven bag craftsmen. Many housewives become craftsmen because the production time is flexible and can be done at home. However, the problems faced by woven bag craftsmen include the lack of product innovation, conventional sales systems, low selling prices resul...