Buscador de Tesis y publicaciones académicas

Effect of Artificial Intelligence Implementation and Product Innovation on Digital Marketing Strategy Effectiveness in Palopo City's Micro, Small, and Medium Enterprises

Ananda Ananda · Suhardi M Anwar · Muhammad Aqsa

Purpose: This study aims to analyze the effect of artificial intelligence and product innovation on the effectiveness of digital marketing strategies among MSMEs in Palopo City. Methodology: A quantitative approach with a causal explanatory design was employed. The population consisted of MSMEs actively engaged in digi...

Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction

Muhammad Qashmal · Muhammad Adam · Ahmad Nizam

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals...

Method for Managing Human Resources Better in Digital Marketing

Ni Luh Putu Surya Astitiani · Ni made Widnyani · Ni Luh Darmayanti · Luh Gde Nita Sri Wahyuningsih · y 1 más

Modern business trends are becoming more diverse as technology, particularly digital marketing, develops. The idea behind and use of digital marketing is an endeavor to increase sales of goods from a brand. Every human resource in the organization must be able to master this competency because it is the key to the grow...

Digital Marketing Strategies Adopted by Nepalese Restaurant After COVID-19

Sharma, Keshari

This thesis delves into the digital marketing strategies used by White Himal, a Nepalese restaurant in Finland, with a focus on the changes brought about by the COVID-19 pandemic. Using a qualitative research method, the study investigates the marketing approaches employed before, during, and after the pandemic. The in...

AGROSANOAT KORXONALARIDA RAQAMLI MARKETING STRATEGIYALARINING SAMARADORLIGINI OPTIMALLASHTIRISH

null Fayzullayev Shuhrat Sherali oʻgʻli

This article examines mechanisms for enhancing the effectiveness of digital marketing strategies in agri -industrial enterprises. The study analyzes search engine optimization (SEO), social media marketing, content marketing, and data -driven decision -making approaches. Uzbekistanʼs agri -industrial sectorʼs digital t...

Basic marketing issues for start up companies - an accent on digital marketing

Jurčić, Igor

Grow Digital Marketing Expertise with Salesforce Marketing Cloud Prep

Nancy Bultoc

QMLEx: Data Driven Digital Transformation in Marketing Analytics

Angela Geronazzo · Markus Ziegler

Digital Marketing Capability and Its Impact on Performance of Tourism Accommodation Small and Medium-Sized Enterprises in the Central Coast Region of Vietnam

Phan, Thuy

Digital marketing technologies are no longer a rare and inimitable resource in tourism and hospitality. The critical question for enterprises in recent years is not the adoption of digital marketing technologies but how to leverage these technologies to create competitive advantages and improve a firm’s performance. Di...

Opportunities and Challenges of MSME Marketing in the Digital Era

null Puput Mulyono · null Singgih Purnomo

Micro, Small, and Medium Enterprises (MSMEs) frequently encounter challenges in adopting digital marketing strategies due to limited internal resources and external constraints. This study aims to analyze the opportunities and challenges of MSME marketing in the digital era by examining the influence of internal and ex...