Buscador de Tesis y publicaciones académicas

A gestão integrada de conteúdos e ferramentas digitais no marketing omnicanal

Nascimento, Mariana Adegas

Num contexto empresarial profundamente marcado pela transformação digital, o marketing e a comunicação emergem como pilares estratégicos para o posicionamento competitivo das organizações. Este relatório de estágio enquadra-se no Mestrado em Marketing e Comunicação Digital e propõe uma reflexão crítica sobre a aplicaçã...

Digital communications in industrial marketing

Heikki Karjaluoto · Pauliina Ulkuniemi

Impact of Demonetization on Digital Marketing

Vishal Wadajkar Sheetal M. Darekar

Impact of Demonetization on Digital Marketing

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Neil Morris

Transformasi Ekonomi Desa melalui Digital Marketing Pemuda Pelopor Desa Banyuanyar Kabupaten Boyolali

null Sutanto · Retno Tri Vulandari · null Intan Rofiah · Fatin Fadila · y 2 más

Pemanfaatan digital marketing di kalangan pemuda desa masih terbatas karena kurangnya pengetahuan dan keterampilan dalam branding serta pengelolaan media sosial. Padahal, Desa Banyuanyar, Kabupaten Boyolali memiliki potensi usaha lokal yang dapat berkembang melalui pemasaran digital yang tepat. Oleh karena itu, program...

Digital Servitization by Oyanagi Construction as Cutting-Edge DX for the Construction Industry:

Chikako Ishizuka

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Victoria M Philips

DIGITAL MARKETING IN NONPROFITS ORGANIZATION: ESSENTIAL TECHNIQUES FOR THE NEW ERA

Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

Nguyen, Pham Thuy Trang

Green marketing has increasingly gained the attention of corporate decision-makers and global firms. As several motivations lead companies to go "green," understanding what and how to communicate with the target audience to excel in the race of business performance is essential. Fortunately, digitalization has proposed...

A STUDY ON IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOUR INNOVSOURCE SERVICES PVT LMT COMPANY

Lakshmi B · Gopinath M

Abstract This study presents a comprehensive empirical investigation into the impact of digital marketing on consumer buying behavior, with particular reference to Innovsource Services Pvt. Lmt., within the context of an increasingly digitized marketplace. As digital ecosystems continue to reshape traditional consumpti...

Penguatan Kelembagaan Desa Wisata melalui Promosi Digital Marketing di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang

Jenal Abidin · Rezka Fedrina · Revi Agustin

Strengthening Tourism Village Institutions through Digital Marketing Promotion in Cisaat Village, Ciater District, Subang Regency An increase in the number of tourist visits to a destination is an indicator of the success of an effective marketing promotion strategy. The selection of an effective marketing promotion st...