Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares 1 cita

Digital marketing management in Ukrainian SMEs: Tools, barriers and strategic readiness for transformation

Anastasiia Mostova · Liudmyla Batsenko · Inna Arakelova · Roman Halenin · y 3 más

Type of the article: Research ArticleAbstractThis study examines the state of digital marketing management among small and medium-sized enterprises (SMEs) in Ukraine under conditions of prolonged economic instability and wartime disruption. This paper aims to assess the level of digital marketing tool adoption, identif...

economics and business social sciences

• LLC CPC Business Perspectives
• DOI: 10.21511/im.22(2).2026.05

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Artículo 2019 Acceso abierto Revisado por pares 3 citas

Effective Use of Digital Marketing Technologies in Commercial Banks

Autoría no especificada

This article describes how commercial banks use digital marketing technology. The purpose of the research is to study effective methods of digital marketing technologies in commercial banks of Uzbekistan. However, the following problems in the provision of remote banking services by commercial banks in our country affe...

economics and business social sciences

• Blue Eyes Intelligence Engineering and Scienc...
• English
• DOI: 10.35940/ijitee.a9149.119119

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Artículo 2025 Revisado por pares

Pemanfaatan Analitik Digital dalam Strategi Komunikasi Pemasaran Berbasis Data untuk Meningkatkan Brand Awareness Universitas di Era Digital

null LM Novrianto · null Jamal Ismail

In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing commu...

• Asosiasi Seni Desain dan Komunikasi Visual In...
• DOI: 10.62383/komunikasi.v2i1.200

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Artículo 2026 Revisado por pares

DIGITAL TRANSFORMATION OF MANADO'S CULINARY MSMES: MARKETING ADAPTATION AND CREATIVE LOCAL PRODUCT INNOVATION

Priskila Walangitan · Rillie Sagai · Ferdy Rumambi · Tri Korengkeng · y 1 más

This study analyzes the mechanism of digital transformation of culture-based culinary MSMEs in Manado through a mixed methods approach with an explanatory sequential design. A total of 100 MSMEs under the guidance of the Manado IKM Center were respondents in the quantitative analysis using PLS-SEM, which showed that Di...

economics and business social sciences

• Universitas PGRI Banyuwangi
• DOI: 10.36526/sosioedukasi.v14i4.6836

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Artículo 2018 Acceso abierto Revisado por pares 2 citas

Marketing digital e os digital influencers: Breves comentários acerca dessa ferramenta e de sua eficácia na divulgação de bens e serviços

André Luis Sant´Anna

Resumo: o marketing digital tem se apresentado como ótima ferramenta para transações no mercado econômico. Um dos motivos dessa importância está relacionado ao aumento significativos das plataformas de comunicação online, para mais de 20% em 2013, refletindo na desvalorização de revistas e jornais impressos. Nesse novo...

media and communications social sciences

• Lepidus Tecnologia
• DOI: 10.14295/idonline.v12i42.1414

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Tesis de maestría 2025

Plan de Marketing Digital para la empresa Lois

López Cabrera, Ángela

López Cabrera, Ángela; director de proyecto: de Cepeda Aparicio, Leyre

• Spain
• Spanish; Castilian

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Tesis de licenciatura 2015

Crowdfunding y marketing digital

Luengo González, Diana

Con este estudio sobre el crowdfunding y el marketing digital queremos exponer el cambio que ha experimentado el mundo empresarial en los últimos años. Cómo la financiación colectiva ha irrumpido en el mercado y cómo deben modificarse y adaptarse las técnicas de marketing a este nuevo modelo. Desarrollaremos en profund...

economics and business social sciences ORGANIZACION DE EMPRESAS

• Universitat Politècnica de València
• Spain
• Spanish

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Other 2025

Marketing plan for a well-being company Presentia Oy : implementing artificial intelligence for digital marketing and remote work tool recommendations

Karppinen, Joonas

In today’s competitive digital environment, organizations must maintain a strong and dynamic marketing presence across multiple platforms to stand out. This thesis explores the development of a tailored digital marketing plan for Presentia Oy, the possibilities of current AI services usability in small healthcare busin...

economics and business social sciences marketing digital marketing

• Finland
• English

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Tesis de maestría 2015 Acceso abierto

Plano de marketing digital 2016 da Inatel Turismo

Figueiredo, Anabela Pires Correia

A nova era digital obrigou as empresas a empreender uma grande transformação, nomeadamente a nível da sua estratégia de Marketing. O plano de marketing digital da INATEL Turismo tem como objetivo contribuir para a adoção de uma "cultura digital" na organização, que permita desenvolver uma estratégia integrada de comuni...

Digital Marketing Plan Valores da Cultura Digital economics and business social sciences

• Instituto Superior de Economia e Gestão
• Portugal
• Portuguese

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Tesis de licenciatura 2020

Digitalisaation vaikutus yritysten markkinointiin

Salonkari, Lasse

Digitalisaatio on laaja yhteiskunnallinen muutosvoima sekä työkalu nykypäivänä. Digitalisaatio määritellään tarkoittavan tiedon ja sisällön muuttamista digitaaliseen muotoon. Digitalisaatio liitetään digitaalisen tekniikan käyttöönottoon niin liiketoiminnassa, kuin muillakin yhteiskunnan osa-alueilla. Digitalisaation v...

Information Systems Science markkinointi vaikutukset economics and business

• Finland
• Finnish

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