Buscador de Tesis y publicaciones académicas

VIBE MARKETING AS A NEW PARADIGM OF MARKETING COMMUNICATIONS IN THE DIGITAL ECONOMY

Lyudmila V. Bezrodnaya

The article presents a theoretical and methodological model of vibe marketing that reflects a shift from traditional models of marketing influence toward emotional and affective practices focused on consumers’ moods and cultural contexts. The study analyzes classical marketing paradigms (4P, 4C) alongside contemporary...

PEMANFAATAN DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN JASA BIDANG KECANTIKAN PADA MAHASISWA PROGRAM STUDI D4 KOSMETIK DAN PERAWATAN KECANTIKAN

YASINTA RORO ANJANI, .

Pemasaran digital telah menjadi elemen penting dalam strategi bisnis baik dibidang industri barang maupun industri jasa. Digital marketing adalah salah satu media pemasaran yang saat ini sedang banyak diminati oleh masyarakat untuk mendukung berbagai kegiatan yang dilakukan. Industri jasa mencakup berbagai bidang, sala...

An Analysis of The Role of Digital Marketing in Shaping Consumer Purchasing Decisions in MSMEs In the Digital ERA

Sharren Christya Simon · Annisa Cahya Ningrum · Angellica Monica Luiskiy. S · Marco Hubertus Suwito · y 1 más

This study aims to analyze the role of digital marketing in shaping consumer purchasing decisions among MSMEs in the digital era through a literature review approach. The method used involves examining various scientific journals and relevant academic publications from 2024 - 2025 that discuss the relationship between...

Plano de marketing digital em função de estágio curricular na empresa Capwatt

Silva, Diogo Miguel Leite da

Este projeto tem como propósito realizar um plano de marketing digital para uma empresa inserida no setor energético em Portugal: a empresa Capwatt. Após uma revisão bibliográfica e por meio de dados recolhidos de cariz qualitativa, isto é, através de entrevistas, análise documental e observação participativa foi possí...

PENGENALAN PEMASARAN DIGITAL PADA UMKM VEZARA DI PGC, CILILITAN JAKARTA TIMUR

Yusbardini Yusbardini

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Cyberspace is now no longer only able to connect people with devices, but also people with other people throughout the world. It is hoped that the existence of MSMEs will be abl...

Estrategias de marketing digital internacional y su impacto en la experiencia del cliente: una revisión sistemática de la literatura (Prisma, 2020)

Juan Luis García Yáñez · Moisés Rubén Zamora Ramos · Ruth Ortíz Zarco

El artículo aborda las estrategias internacionales de marketing digital y su impacto en la experiencia del cliente. Destaca la importancia de adaptarse a los cambios digitales y cómo la pandemia de COVID-19 aceleró esta tendencia. Se realizó una revisión sistemática de la literatura y se encontraron hallazgos significa...

Digital marketing as a digital revolution in marketing communication

Iwona Chomiak-Orsa · Konrad Liszczyk

Plan de Marketing Digital Real Club El Condado

Martínez López, Alberto

Martínez López, Alberto; director de proyecto: Martín Herrero, José Manuel

Benchmarking de ferramentas de marketing digital em instituições de ensino superior

Silva, André Menezes Ramos Coelho da

O Marketing Digital é uma realidade no mercado atual e utilizar as ferramentas digitais adequadas aos objetivos propostos é o grande diferencial para a Instituição se destacar perante a concorrência mundial. O presente estudo apresenta como propósito de pesquisa identificar a utilização de ferramentas de Marketing Digi...

From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector

Wulandari Wulandari

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, a...